Marketing Mix. Watch the video on Alton Towers. Make a mind map of the ways it markets the park, its MARKETING MIX (4Ps, Price, Product, Place and Promotion. Product. Place. Marketing Mix. Promotion. Price.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Watch the video on Alton Towers.
Make a mind map of the ways it markets the park, its MARKETING MIX (4Ps, Price, Product, Place and Promotion
USP – Unique selling point – the thing that makes it stand out from its competitors
What is the USP for 3 of the following businesses.
Club 18-30 holidays
·Pepsi and Coke
Explain how these businesses let you know that this is their USP.
What else could it do to make it different to its competitors?
Branding and Promotion
How would you promote these brands to the people you have drawn?
Think about which magazines they might read.
Think about which TV channels they might watch
Think about where they might shop
Think about how much money they are likely to have.