Marketing Mix
This presentation is the property of its rightful owner.
Sponsored Links
1 / 4

Marketing Mix PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on
  • Presentation posted in: General

Marketing Mix. Watch the video on Alton Towers. Make a mind map of the ways it markets the park, its MARKETING MIX (4Ps, Price, Product, Place and Promotion. Product. Place. Marketing Mix. Promotion. Price.

Download Presentation

Marketing Mix

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Marketing mix

Marketing Mix

Watch the video on Alton Towers.

Make a mind map of the ways it markets the park, its MARKETING MIX (4Ps, Price, Product, Place and Promotion

Product

Place

Marketing Mix

Promotion

Price


Marketing mix

USP – Unique selling point – the thing that makes it stand out from its competitors

What is the USP for 3 of the following businesses.

Club 18-30 holidays

·Alton Towers

·McDonalds

·Sky television

·Pepsi and Coke

For each:-

Explain how these businesses let you know that this is their USP.

What else could it do to make it different to its competitors?


Marketing mix

  • Brands –

  • What is a brand name?

  • Brands and people

  • Which Brands are associated with these people.

  • Charva Charly or Charva Charlotte

  • Sport Billy or Sport Brenda

  • Gary Goth or Gabby Goth

  • Trendy Terry or Trendy Tamara

  • Posh Peter or Posh Paula

  • Draw 2 of these people and show the types of brands you associate with these types of people. (think back to our work on segmentation)


Marketing mix

Branding and Promotion

How would you promote these brands to the people you have drawn?

Think about which magazines they might read.

Think about which TV channels they might watch

Think about where they might shop

Think about how much money they are likely to have.


  • Login