1 / 22

4 – Spark, Calgary, Canada

4 – Spark, Calgary, Canada. Jennifer Martin Spark. TELUS Spark : Re-locating & Re-defining. Jennifer Martin, President + CEO ECSITE conference 2012. From this. As a Planetarium opened in 1967 Re-designed as a Science Centre 1970's 2 capital renovations in the past 20 years

tamekah-blanchard
Download Presentation

4 – Spark, Calgary, Canada

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 4 – Spark, Calgary, Canada

  2. Jennifer MartinSpark

  3. TELUS Spark:Re-locating & Re-defining Jennifer Martin, President + CEO ECSITE conference 2012

  4. From this... • As a Planetarium opened in 1967 • Re-designed as a Science Centre 1970's • 2 capital renovations in the past 20 years • 5,700 sq m total with 1,600 sq m exhibit area • Closed June 29, 2011 • Calgary area population is 1.4MM people

  5. To this...

  6. General Information • Opened October 29, 2011 • $160,000,000 (CAD) • 75% government funding, 25% private • 73 full time staff, 40 part time • 14,200 sqm / 5 exhibition galleries • annual operating $12,000,000 (CAD)

  7. Re-defining:Learning has changedWe have a new role...what we are learning

  8. Learning Science • Sputnik era science • Interactive engagement • Design a new learning environment

  9. Learning Science 21st century context • Technology and "innovation" • Self-interest • Information accessibility • Growing understanding of "life long" learning • Workforce changes

  10. New role

  11. What Role? the 1970-80's science centre the 21st century science centre Made for visitors Exhibits are finished Discover what we know about science Consuming information Stable and predictable "This place is amazing" Attraction Rewards first time visitors Made with visitors Experiences are open-ended Generate curiosity and inquiry Creating knowledge Dynamic and original "I'm amazing" Asset Rewards those who invest time & energy

  12. Strategies & Actionsfor a new kind of science centre

  13. Strategies • letting go of the steering wheel • "crowd-source" development of exhibits • Focus on process not product • Inquiry not discovery • Partnerships • Technology

  14. Actions • Creative problem solving (Questions!)

  15. Actions • Idea generating and communicating

  16. Actions • Risk taking

  17. Actions • Collaboration

  18. Results so far (after 6 months)

  19. Opportunities • School program visits are high • Membership growth is high • Community awareness is high (...but) • Community engagement is high • Adult Only Night! • Measurable impact is evident

  20. Risks & Challenges • Disrupting the model means some people will be upset • Membership growth has costs • Operating funding too heavily weighted to attendance (only 17% government) • Negative media coverage at opening continues to influence perceptions

  21. Recommendations • Open-ended exhibit & program development is powerful (crowdsourcing) • Community partnerships • Pricing decisions • Organizational Culture • Staff development, values, training

More Related