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Session08: TOWS Analysis

Manning School of Business. Session08: TOWS Analysis. Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45. Today. Due today: Assignment # 5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses.

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Session08: TOWS Analysis

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  1. Manning School of Business Session08:TOWS Analysis Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45

  2. Today Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses • Discuss TOWS analysis of Starbucks, DD, and McD • Attendance • Discussion of plans for next week • Assignment #7: Failed Companies • Choose your own grading rubric

  3. TOWS Strategic Alternatives Matrix TOWS Strategic Alternatives Matrix

  4. Today Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses • Discuss TOWS analysis of Starbucks, DD, and McD • Attendance • Discussion of plans for next week • Assignment #7: Failed Companies • Choose your own grading rubric

  5. Next Week 25 February – No formal class – Suggest you come to class and work on Assignment #7 in your groups 27 February – Assignment #7 due. Meyers-Briggs discussion. 4 March – Reading a financial statement. Review session for quiz. 6 March – In-class quiz on everything we have covered so far. 11&13 March – no class 18 & 20 March – spring break

  6. Assignment #7: Failed Companies • Choose a company for your group’s work • Group presentation: • Give a short history of the company, including a summary of their revenue history. • What happened to the company? • SWOT analysis of the company • To what do you attribute the decline of the company? • Didn’t they see this coming? Were they stupid? • 5-7 minute group presentation with a few charts on 27 February. Companies to choose from: • Atari • Blockbuster • Digital Equipment Corporation (DEC) • Enron • Kodak • Konarka (Thin film solar panels) • Lucent Technologies (sold to Alcatel to form Alcatel-Lucent) • Nortel (Northern Telecom) • Pan American World Airways (Pan Am) • Pets.com • Polaroid Corporation • Sun Microsystems (sold to Oracle) • Wang Laboratories • WorldCom • OR • You can choose a massive turnaround story: • IBM at the time of Gerstner

  7. Choose your own grading rubric These are only suggestions. Make up your own – but they have to be something around this (i.e. no zeros in assignments, participation, etc.) If you would like me to use for you, individually, a grading rubric other than the default, then let me know in an e-mail BEFORE YOU TAKE THE QUIZ. You also have to write up two paragraphs (1) Relating this experience to strategic management of a company. i.e. What am I trying to have you understand by doing this? (2) Why did you choose the numbers you did?

  8. Strategic Management – Spring 2014

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