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OER and the Open University

Business models for OER: A contingency approach Anne Helsdingen, Ben Jansen & Robert Schuwer Open University of the Netherlands. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning

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OER and the Open University

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  1. Business models for OER: A contingency approachAnne Helsdingen, Ben Jansen & Robert SchuwerOpen University of the Netherlands

  2. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know OER and the Open University • Several institutional initiatives: Wikiwijs, Opener, StOER • Current organisation: • Provides online Bachelor and Master courses for self-study, provides personal support, administers tests and exams • Funding from government, lumpsum and per student • Students pay tuition • What is a sustainable OER approach for the OU?

  3. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know It is not a choice if... • Educational content will be distributed over the internet • Other institutes are providing content and services What content is suitable? How do we interact? Who is responsible for what? How can we sustain our business? …but rather how?

  4. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Heaven….. • Free to share and collaborate • Open and easy to work with • Get lots of people involved and contribute • Create learning environments for everyone …..or Hell? Where to find what – can you still trust sources? Who is in control? We are creating a strong competitor Do I still have a job in the new organisation?

  5. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Questions Why do other institutions provide OER? How are other educational institutes managing OER? How successful are they?

  6. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach What are others doing? Analyse business models of other initiatives

  7. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach What are others doing? Analyse business models of other initiatives A story that tells you: What do we do how and for whom? Structuring activities, make choices

  8. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach What are others doing? Analyse business models of other initiatives A story that tells you: What do we do how and for whom? Structuring activities, make choices We collect data from semi-structured interviews

  9. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach What are othersdoing? Analyse business models of otherinitiatives A story thattellsyou: What do we do how and forwhom? Structuringactivities, makechoices We collect data fromsemi-structured interviews We askthem!

  10. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach What are othersdoing? Analyse business models of otherinitiatives A story thattellsyou: What do we do how and forwhom? Structuringactivities, makechoices We collect data fromsemi-structured interviews We askthem! Gatherinformationonwhythey offer OER, and howsuccesfullthey are.

  11. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know

  12. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach • Analyse business according to Osterwalder & Pigneur (2009) Canvas • Semi structured interviews • MIT, OU, OUNL, TU Delft, Tecnológico de Monterrey, Mexico Monterey, Universitat Oberta de Catalunya, University of California Irvine, Open Highschool of Utah, Flatworldknowledge,EADTU, Athabasca, Canada, WikiEducator, KU Leuven, …. • A business models does not specify whether you are successful!

  13. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Approach • Analyse business according to Osterwalder & Pigneur (2009) Canvas • Semi structured interviews • MIT, OU, OUNL, TU Delft, Tecnológico de Monterrey, Mexico Monterey, Universitat Oberta de Catalunya, University of California Irvine, Open Highschool of Utah, Flatworldknowledge,EADTU, Athabasca, Canada, WikiEducator, KU Leuven, …. • Literature review: • Using Scopus (peer reviewed) • Keyword: Open Educational Resources • Result: 32 hits. • Selection criteria (abstracts): the objective should be to evaluate impact, effect or use of OER • Result: 11 (all after 2007)

  14. Key partnerships Core activities Value Proposition Customer relationships Customer segments Let’s paint! Key resources Channels Cost structure Revenu streams

  15. Key partnerships Core activities • Value Proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships Customer segments Key resources Channels Cost structure Revenu streams

  16. Key partnerships Core activities • Valueproposition • - Building blocks • - Introductory / teasercourses • Complete courses Customer relationships Customer segments - Self learners - Regular students - Educational professionals Key resources Channels Cost structure Revenu streams

  17. Key partnerships Core activities • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships Customer segments - Self learners - Regular students - Educational professionals Key resources Channels - Website - Web 2.0 tools Cost structure Revenu streams

  18. Key partnerships Core activities • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals Key resources Channels - Website - Web 2.0 tools Cost structure Revenu streams

  19. Key partnerships Core activities Digitizing Suitable for self-study Creating community • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals Key resources Channels - Website - Web 2.0 tools Cost structure Revenu streams

  20. Key partnerships Core activities Digitizing Suitable for self-study Creating community • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals • Key resources • - Educators • Experts (digitizing, law, didactics) • Volunteers Channels - Website - Web 2.0 tools Cost structure Revenu streams

  21. Key partnerships Core activities Digitizing Suitable for self-study Creating community • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals • Key resources • - Educators • Experts (digitizing, law, didactics) • Volunteers Channels - Website - Web 2.0 tools Cost structure - Fixed costs: Man hours for key activities - Variable costs: Low, updating, storage Revenu streams

  22. Key partnerships Core activities Digitizing Suitable for self-study Creating community • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals • Key resources • - Educators • Experts (digitizing, law, didactics) • Volunteers Channels - Website - Web 2.0 tools Cost structure - Fixed costs: Man hours for key activities - Variable costs: Low, updating, storage • Revenu streams • Funding: government or foundation • Transfer to fee based program • Third party funding

  23. Key partnerships - For support or exchange of ideas - With volunteers Core activities Digitizing Suitable for self-study Creating community • Value proposition • - Building blocks • - Introductory / teaser courses • Complete courses Customer relationships - Content-push - Interactive with users and contributors Customer segments - Self learners - Regular students - Educational professionals • Key resources • - Educators • Experts (digitizing, law, didactics) • Volunteers Channels - Website - Web 2.0 tools Cost structure - Fixed costs: Man hours for key activities - Variable costs: Low, updating, storage • Revenu streams • Funding: government or foundation • Transfer to fee based program • Third party funding

  24. Key partnerships Support and exchange of ideas Core activities Digitizing Ready for self-study Value Proposition Introductory courses Completecourses Customerrelationships Content push Customer segments Regular students Self learners Key resources Educators Experts (digitizing, law, didactics) Channels Website (Web 2.0 tools) Cost structure Manhours for Experts Revenu streams Funding

  25. Key partnerships Core activities Many other activities Value proposition - A whole lot of other things Customer relationships Customer segments Key resources Channels Coststructure - Revenu streams

  26. Key partnerships Volunteers Core activities Creating an active community ValueProposition Building blocks Complete courses in making OER Customer relationships Interactive, contributor and users Customer segments Educators Life long learners Key resources Volunteers Experts Channels Web 2.0 tools Cost structure Manhours for variable costs Revenu streams Funding Third party funding

  27. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are they successfull? Yes and No

  28. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are they successfull? Yes and No • Enhance reputation • Improve education and learning • Provide better service to regular students • Service life-long learners

  29. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are they successfull? • Yes • Reputation • Service to own students

  30. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are they successfull? • No • Improving education and learning • Reaching life-long learners

  31. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Improve education and learning One-way interaction with users is not using full potential of collective intellect to improve materials Updating and revision cycles tend to be long One-way interaction may not generate a rich learning environment Value proposition is content-oriented, not offering meaningful learning experiences / tasks Feedback on learning is absent or low quality

  32. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Reach life-long learners Value proposition is not adapted to specific needs of the life-long learner Ware-house approach Bespoke training Cost-driven approach towards learning materials denies the fact that learning is an investment on all levels (community, organization, learner)

  33. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Yes, No…. We don’t know Not many effect or impact studies published Organizations’ impact measures are limited And even if they do: And how can we relate that to business model choices? - Insufficient information on failed initiatives - Insufficient knowledge of new learning models

  34. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are we successful (sofar) Yes and No

  35. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are we successful (sofar) Yes and No Why do other institutions provide OER? How are other educational institutes managing OER? How successful are they?

  36. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are we successfull? Yes We know what other institues are doing We know why they are doing this

  37. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Are we successfull? No We do not know which business models guarantee succes

  38. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning Reach life-long learners We don’t know Are we successful? We don’t know Yes, No…. We don’t know Many more questions: Learning value of new environments: transfer, collaborative learning, peer review, and so forth Transaction models of ‘consumer behavior’ Who are our customers? Government, learners, contributors… …….

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