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Marketing Through Google AdWords: Making the most of your bu

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This presentation introduces the AdWords service and why it is a smart choice to choose AdWords marketing.

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Presentation Transcript
slide1

Get The Most Out of Your Budget

Marketing through Google AdWords

slide2

What is AdWords?

A Google Service of Sponsored Ads

Create Simple, Effective Ads and Display them

Pay only if people click your ads.

slide4

Google Ads can be

Textual

Image

Animations

Videos

Local Business

Mobile

slide5

Google AdWords

Maximize your ROI. Attractnew customers. Sign up today.www.example.com

Title

Description

Display URL

Building Blocks to Paid Search

Title (25 Characters)‏

Ad Description (35 characters per line with 70 characters total)‏

Display URL (35 characters)‏

A textual ad looks like this

slide6

Reach of Google AdWords

Google AdWords covers as much as 80% of Internet users in the United States.

slide7

Position Matters for PPC

In Pay Per Click (PPC) Position Matters Most

Adwords campaigning requires research due to growing competition

If ads are not appropriately worded, or if all look alike searchers would prefer natural results instead

Take some time and look how your ads differ from your competition.

slide8

contd..

Position Matters for PPC

Ad position is determined by “bids” plus relevancy factors.

Keyword Bid

Keyword and Ad Copy

Relevancy

Landing Page Relevancy

Other Relevancy Factors

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Target Audience

Ads can be specifically targeted to relevant people.

Ads will not be shown to users with low probability of making a purchase

Maximum return on advertising investment is gained

slide10

Reasonable Cost

Choice of the rate for each click of ad

No minimum spending limit imposed though an upper limit per day can be set

Choice of pricing by CPC or CPM

You can edit your budget settings at any time

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Flexibility and Control

Google AdWords offers high degree of flexibility and control, it\'s an effective marketing tool to help advertisers

Editing facility is available for ads.

Account settings can be edited any time, 24 hours a day, 7 days a week.

Ads start running for the first time almost immediately after you activate your account

slide12

Success Measurements

Objective

Targeted Impressions

Qualified visits to your site

Build Brand Awareness

Event Registration

News letters registrations

Generate leads

Sales conversions

Site registrations

catalog request

Generate sales or conversions

AdWords Versatility

Determine customers metrics to ensure success

slide13

Language and Location Targeting

You can target your ads to any location or any language around the globe.

This localization increases the appeal of your ads over a wide variety of audiences.

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Advantages of Location Targeting

It is customized to make it appealing for the locals

Click through rates (CTR) increase with the rise in relevancy and result in lower costs-per-click

Competition, click-through-rate, conversion affect the Market/DMA performance

Duplicate keyword lists targeted to DMAs/Regions/States provide greater budget/performance optimization

budget control and optimization with day-parting at the DMA/Region/State specific level

slide15

Profitable AdWords Programs

Identify client\'s advertising goals, then create relevant keywords and ads for each of these goals

Run \'pilot\' campaigns to test the ads and keywords

Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of ads.

Modify and test the campaign until you reach a desired ROI. Retain only the most successful ads

slide16

AdWords Tracking

AdWords Tracking can be done with Google Analytics

Google Analytics provides the following useful reports :-

Performance data for all ad campaigns

How visitors use your website

slide17

www.synapseinteractive.com

AdWords Tracking

With Google analytics we can: -

Measure return on investment on all the efforts

Identify areas of improvement by evaluating visitors navigation

Track revenue & conversion rates

Track any browser – based events like flash

Define user segments and analyze the behavior of each segments

Analyze the AdWords account

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Is my website design is user friendly?

Where are site visitors coming from?

What keywords people use to find my website?

AdWords Tracking

Google Analytics can provide answer to your every question

Which marketing efforts are most effective?

Where & why are visitors back out my shopping cart?

slide19

Why Choose Adwords?

Adwords can optimize your website for thousands of keywords

Adwords brings instant results even before the site is indexed

The processing time for Adwords is very short

Your website is also visible for heavy competitive, generic keywords

Irrespective of the type of website you own, it can be a success with Google Adwords

slide20

Investment in Adwords

A Smart Choice

Keep up with the latest in optimization techniques

Get an outside in perspective

Exposure to broader set of best practices

Get leverage to continually improve

Get better mileage out of your budget

slide21

Why Hire Someone For Adwords Marketing?

It takes Expertise

An expert will understand your business needs and customize the ads and promotions as per your business needs

slide22

Is AdWords Expertise Available?

Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget.

A systematic way of making target-centric advertisements and placing them appropriately is calledPay per click technique.

slide24

contd..

How Synapse Process Goes For Adwords

Validating and researching relevant phrases

Verifying logical groupings for effective click through rate

Competitive analysis of ranked pages

Keyword and Key Phrase Selection

Geographical, time and language planning

Coordinating and aligning your demand generation with your ability to provide response

slide25

contd..

How Synapse Process Goes For Adwords

Ad Writing & Campaign Management

Campaign groupings

Multiple ads

Effective landing page alignment

slide26

contd..

How Synapse Process Goes For Adwords

Account Budget Management

Effective click bidding

Daily budget management

Monthly budget management

slide27

contd..

How Synapse Process Goes For Adwords

Improve your Quality Score

Get better ranking for less money

Improve ROI

Balance your budgets

slide28

contd..

How Synapse Process Goes For Adwords

Tailored Landing Pages

Integrated analytics support

Conversion analysis

Monetization of results

Tailored Landing Pages

slide29

AdWords Certified Professionals

Always go for the best!

Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords.

A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign.

slide30

Synapse Communications

An AdWords Certified Professional

Synapse is a leading and dependable Indian Internet marketing specialist and Google Adwords professional.

slide31

Synapse Communications

An AdWords Certified Professional

Experts at Synapse apply their in-depth Knowledge of Search engine functioning for

search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC

And many other Internet marketing services as well as consultancy solutions.

slide32

Synapse Communications

An AdWords Certified Professional

slide33

Contact Us

USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773)

4281 Express Lane, Suite L1620

Sarasota, FL 34238, USA

Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511

Corporate Video:

SynapseIndiaF 18, Sector 11Noida-201301, INDIA

SEZ Branch

SDF B-10, NSEZ,Noida-201305, INDIA

Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941

E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91)

Contact: Kapil GuptaEmail: [email protected]

London, UK +44(0)2079934232Contact: Ashish Goenka

White grounds, London, UK

Contact: Samir KumarDiscovery Bay, HONGKONG

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