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Internet Famous: Strategically Marketing Your Special Collections Online

Internet Famous: Strategically Marketing Your Special Collections Online. Colleen Theisen Outreach & Instruction Librarian Special Collections & Archives University of Iowa colleen-theisen@uiowa.edu @ libralthinking. What kind of library/institution do you work for?.

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Internet Famous: Strategically Marketing Your Special Collections Online

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  1. Internet Famous: Strategically Marketing Your Special Collections Online Colleen Theisen Outreach & Instruction Librarian Special Collections & Archives University of Iowa colleen-theisen@uiowa.edu @libralthinking

  2. What kind of library/institution do you work for?

  3. Special Collections & Iowa Women’s Archives Student worker Librarian Graduate Assistant Staff

  4. University of Iowa Social Media Network @uispeccoll

  5. Which Social Media Site Has Your Strongest Institutional Presence?

  6. Getting Started 1. What social media do you enjoy? 2. Where is your audience? 3. Where do the subjects of your collections best fit? *

  7. What Social Media Site Should We Use?

  8. Facebook What’s Working? • Largest population of users • Most staff have familiarity • Video Challenges? • Algorithm • Payment

  9. Site

  10. Twitter What’s working? • Connecting to local institutions • Images & multimedia • Strong book/librarian community Challenges? • Local announcements • Posts can get lost in the noise

  11. Steal This Idea: Photos In Posts Lawrence Public Library: @lawrencelibrary St. Louis University Libraries: @PiusLibrary

  12. Who to Follow: Brooklyn Public Library @brooklynology

  13. Instagram What’s working? • Less frequent/Beautiful posts • Hashtag communities • Younger Audience Challenges? • Mobile only • Doesn’t share well on Twitter • Staff may be less familiar

  14. Who to Follow:Minnesota Historical Society https://instagram.com/minnesotahistoricalsociety/

  15. Tumblr What’s Working? • Esoteric topics • Animated GIFs • Content in any form from most sites Challenges? • Smaller market share • Conversations

  16. Who to Follow/Steal this idea http://othmeralia.tumblr.com/

  17. YouTube What’s working? • Series content posted on schedule • Educational video • Collaboration with other channels • Sharing with other sites Challenges? • Time, talent, & editing

  18. Who to Follow/Steal this idea Iowa City Public Library – youtube.com/thelibrarychannel The Mütter Museum – youtube.com/themuttermuseum

  19. Important Points and Advice

  20. Connecting to Locals?

  21. Most Popular Post Each Week Across ALL social media? #tbt on Facebook NOT on our site

  22. Organizing the Work: The Lone Voice 1969 Hawkeye Yearbook, University of Iowa Archives

  23. Coordinator + Content Creators Basketball team with coach Henry Kallenberg, The University of Iowa, 1893-1894 Frederick Kent Collection, RG30.0001.001, University of Iowa Archives

  24. Working with Volunteers, Students and Interns • Whoever is processing is best • Volunteers can find items, take photos, write captions • Store photos and text in a document, send through email, create an online form • Create a teen advisory team • Retweet/reblog posts from public accounts

  25. Social Media Matrix from Julia Gardner at the University of Chicago Library’s Special Collections Research Center

  26. Volunteer Historic Research & Social Media Practicum • 10 Hour Practicum • 30 minutes finding aid training • Research anything you want in manuscript collections • Call up the boxes in the Reading Room • Read, explore, have fun • By the end of the 10 hours, submit a Word document with scans or photographs of 10 items with captions that tell something interesting about what it is or what caught your eye • Include full citations(Name and date of item, Manuscript Collection number, Box number, Folder number/name if applicable)

  27. Individual Page Managers The University of Iowa Department of Physical Education for Women Records, 1900-2006, IWA 106

  28. Trade Offs Runners in a relay race, Brisbane, 1939 PD

  29. Student Led The University of Iowa Department of Physical Education for Women Records, 1900-2006, Children’s Gym class, 1930s, IWA 106

  30. Coordinating • Monthly/weekly meeting • Content calendar for unique content • Use queues and management programs

  31. Coordinating: What to Do at a Monthly Meeting • What has gone well, what has been challenging? • Questions/training/equipment needed? • What holidays are coming up? Any ideas for them? • Any ideas for new series? Assign or coordinate series work. • Put ideas on calendar, spreadsheet or Trello • Follow up about #2 ROTC meeting using map, The University of Iowa, 1919 Frederick Kent Collection, University of Iowa Archives

  32. Coordinating: Series Content Saves Time Series Content – Schedule time to finish 4-5 at once Create a series that uses the same type or collection to reduce search time #sternsfamilypapers on Tumblr #miniaturemondays on Tumblr

  33. Always Point to Your Social Media

  34. Don’t Have New? Sum it Up • Friday blog with most popular post • End of the month look back • End of the year summary • Top 10 lists, #oneyearago University of Iowa Office of the State Archaeologist http://iowaarchaeology.tumblr.com

  35. Show Behind the Scenes #tumblr4sc

  36. Advice Equations = Snp at Japanese Wikipedia

  37. How do I actually do this? Do you have one of these? Marck170601 Wikimedia Commons Blake Patterson Wikimedia Commons

  38. Next level:

  39. You May Want Some of These

  40. Or Maybe One of These

  41. How I Take Photos

  42. Equipment – Scanning

  43. Why Photography? This Vs. This

  44. Digitization Workflow and metadata plan: • List of future projects, prioritized and/or assigned • Condition assessment • Conserve or wait to outsource • File format plan, storage location plan • Metadata plan • Handling plan • Digitize • Write metadata • Back up copy – store in a different location • Provide access (KEY) 600 dpi .tiff

  45. Preservation Advocacy Selection of obsolete media at the 2010 National Book Festival, by wlef70, on Flickr • Make posts about obsolete formats • Have events to digitize local photos • Bring in local cultural heritage folks for “Caring for Keepsakes” • Brochures

  46. What Do I Do With the Photos or Scans?Have You Used One of These? Next Level: Adobe Creative Suite [Photoshop]

  47. Equipment - Video *Having a microphone is helpful

  48. Editing Video: Have You Used One of These? ]Next Level: Adobe Creative Suite [Premiere & After Effects]

  49. Collections Care and Handling • Box items when possible • Wash your hands • Avoid lotion • Keep food and drinks away • Keep materials out of the light (especially fluorescent light) • Climate control – reduce humidity fluctuation • Store on an upper floor, not a basement, whenever possible • Off the floor, at least on pallets

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