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Aquatic Species Authentication Program

“ASAP”. Aquatic Species Authentication Program . … a positive commercial response …. Steve Otwell University of Florida. Approaching 10% increase since year 2000. BACKGROUND. Per capita consumption > 16.6# = one 6 oz. serving /wk. BACKGROUND.

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Aquatic Species Authentication Program

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  1. “ASAP” Aquatic Species Authentication Program … a positive commercial response … Steve OtwellUniversity of Florida

  2. Approaching 10% increase since year 2000 BACKGROUND Per capita consumption > 16.6# = one 6 oz. serving /wk

  3. BACKGROUND • Per capita consumption > 16.6# = one 6 oz. serving /wk • Driven by quality expectations & nutritional attributes; Recognized authorities recommend two servings per wk • Also driven by increasing populous …… 1-3% growth/yr • USA demands dependent on imports and aquaculture, yet aquaculture growth at 1% per year • Aging populous ( > 70% over 50 years of age by 2020) they expect ‘authentic’ products (traditional & familiar)

  4. I’m gettin’ mine! RESULTS • Resource Competition & Higher Prices • Dependence on Alternatives • Requirements for Transition

  5. “ Product Substitution is inevitable and necessary … … but it does not need to abandon or abuse traditional expectations and values” Otwell, Dec 12, 2006

  6. Current Situation Fish

  7. Current Situation Fish Nomenclature Controls Grouper-LikeGrouper RelatedGrouper Want-a-be’s Fantasy names& Vernaculars Looks like, Outta be I said so !

  8. Current Situation Fish Nomenclature Controls Grouper-LikeGrouper RelatedGrouper Want-a-be’sGroupers Fantasy names& VernacularsApprovedMarket Names Looks like, Outta be & I said so !Non-qualified Identityor Qualified Identity

  9. Current Situation Fish Nomenclature Controls Grouper-LikeGrouper RelatedGrouper Want-a-be’sGroupers Fantasy names& VernacularsApprovedMarket Names Looks like, Outta be & I said so !Non-qualified Identityor Qualified Identity

  10. Qualified Analytical Verifications • Taxonomic species identity by recognized expertise • Fish museums, i.e., Florida Natural History Museum, Univ. FL • Fish Barcode of Life Initiative (FISH-BOL) • Species specific protein and/or genetic sequence assessments • Regulatory Agencies (FDA, NMFS, States ) ? • Private Labs, i.e., Applied Food Technologies, others ?

  11. Fish Bar-Code of Life

  12. Current Situation Fish Nomenclature Controls Grouper-LikeGrouper RelatedGrouper Want-a-be’sGrouperRed Grouper(Epinephelus morio) Fantasy names& VernacularsApprovedMarket NamesCommon Names & Scientific Names Looks like, Outta be & I said so !Non-qualified Identityor Qualified IdentityQualified Identity

  13. ASAP Fish Nomenclature Controls Grouper-LikeGrouper RelatedGrouper Want-a-be’sGrouperRed Grouper(Epinephelus morio) Fantasy names& VernacularsApprovedMarket NamesCommon Names & Scientific Names Authenticated Looks like, Outta be & I said so !Non-qualified Identityor Qualified IdentityQualified Identity ASAP Validation Favorites

  14. ASAP Structure • Traceability • comply with all exciting regulations for source • encourage specific identities for regions & sources (not mandated) • Qualified Analytical Verifications • species specific identity (taxonomic & genetic expertise) • partnership approach (regulatory - private – academic) • Authentication (categories) • common and expected sensory attributes • evidence for traditional commerce & consumer expectations

  15. 1 2 3 Favorites Traditional Popular Familiar Original Choice New Similar Emerging Alternative Basic Acceptable Approved General Basic ASAP Validation

  16. Depends on distribution of specific species Not restricted by source

  17. $$$ $$$-$$ $$-$ Favorites Traditional Popular Familiar Original Choice New Similar Emerging Alternative Basic Acceptable Approved General Basic ASAP Validation

  18. Justification • ASAP would assure compliance with established regulations governing economic fraud. • ASAP includes a new commercial standard that is necessary and responsible to consumer values and sustainable resources. • ASAP is a positive approach that encourages introduction of alternative selections while protecting traditional values. • ASAP supports commercial transition relative to the changing supply without demoting the value of alternative and new selections. • ASAP is necessary to maintain consumer confidence and the reputation of various commercial sectors.

  19. Your children may not be eating the catch of TODAY !

  20. Otwell@ufl.edu University of Florida

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