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Cluster Based Value Chain: Mango

PRECISION FARMING DEVELOMENT CENTRE ICAR- Central Institute for Subtropical Horticulture Rehmankhera, Lucknow- 226 101. Cluster Based Value Chain: Mango. Lead producer (259460 MT) and productivity (10.00 t/ha) covering an area of 25946 h.

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Cluster Based Value Chain: Mango

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  1. PRECISION FARMING DEVELOMENT CENTREICAR- Central Institute for Subtropical HorticultureRehmankhera, Lucknow- 226 101

  2. Cluster Based Value Chain: Mango • Lead producer (259460 MT) and productivity (10.00 t/ha) covering an area of 25946 h. • Five main clusters; Behat, Nakur, Saroli Kadim, Sarshawa Nagar and Rampur. • Commercial varieties:Dashehari, Chausa and Langra • Value chain includes input suppliers, producers, processors, and buyers.

  3. Actors and process for increasing the income of producer • Management of input • Nurseries- Weakest link in the value chain • Fertilizer- Not applied based on the soil and leaf nutrient. • Other practices for quality production:Partial adoption of recommended technology,PP333 using. • Preharvest bagging of fruits • Pesticides • Irrigation: Conventional surface irrigation, without any critical water application • INM/IPM practices: Farmers followed schedule of their own. • Status of technology : Poor adoption

  4. Common nursery practices (Veneer grafting) Bagging for quality mango Harvester Profuse fruiting after soil application of paclobutrazol

  5. Post production practices • Harvesting time : Visual method • Harvest tool: Harvester, lack of awareness • Chemical for ripening: Calcium carbide and chinese pudia as ethylene ripener • Pre cooling of mangoes • Sorting, grading, cleaning and packing practices • Storage facility • Market linkage: Not exist within the exporter and producer • Institutional gap • FPO/FIGs and other producer group: Does not exist • Status of skill development • Public private partnership (PPP): Not operating • Infrastructure gaps • Infrastructure for quality planting materials • Post harvest management • Pack house: 5 tonne/day capacity with VHT

  6. Packaging house for export and discussion with exporter Awareness programme Packaging of fruit at producing site

  7. Major issues • Lack of organizational setup, co-ordination amongst growers • Lack of proper infrastructures such as packing sheds or collection points. • Transportation barriers • Cold chain logistics unavailable. • Underdeveloped market information • Poorly resourced horticulture research stations, Saharanpur and dearth of extension support in mango production.

  8. Recommendations for future improvement • Setting up of an optimal crop management system, post-harvest infrastructure, entrepreneurial management and expertise and finally improving post-harvest operations. • Market strategy • Nearby international markets should also be tapped for the export of Chausa • Small and cost effective pulping units should be installed to utilize the C and D grade fruits. • Training for enhancing the capacity building • Government department may be sensitized to ease the policies with respect to export of mango and declare these products as ‘priority product’ for export.

  9. Acknowledgement We gratefully acknowledged the MIDH, MoA and FW, GoI and NCPAH, New Delhi for financial assistance to collect this information. Thanks to Director, Horticulture and Food Processing & SHM, UP and officers with other staff of Horticulture research station, Saharanpur for support and coordination.

  10. THANK YOU

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