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By: Megan Bentley & Hang Tran

GILT GROUPE “ Online Mecca for deeply discounted luxury and fashion brands ”. By: Megan Bentley & Hang Tran. The Story. 2007 Gilt Launched by Alexis ( Co-founder of E-bay)and Alexandra (Bvlgari and Louis Vuitton) Took the New York Invitation Sample sales and brought it to the Internet!

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By: Megan Bentley & Hang Tran

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  1. GILT GROUPE “Online Mecca for deeply discounted luxury and fashion brands” By: Megan Bentley & Hang Tran

  2. The Story • 2007 Gilt Launched by Alexis ( Co-founder of E-bay)and Alexandra (Bvlgari and Louis Vuitton) • Took the New York Invitation Sample sales and brought it to the Internet! • Made what was once available to New Yorkers accessible to the Country • High Fashion made affordable! (kind of)

  3. Become a Member! • Invitation Only Shopping to Men’s, Women’s and children’s luxury fashion brands up to 70% off retail prices. • Invites come from already Gilt members, or subscribing fashion magazines (eg: Elle, Lucky, GQ) • Each sale lasts at least 36 hours which features selected styles from a designer

  4. Sales and Previews • All sales happen at Gilt.com • Start of sales at 12:00 pm eastern on selected days • Today: Vivienne Tam, Botkier, Ivanka Trump jewelry, Gordon Rush and KZO • To introduce a new brand or designer, a brief biography about the designer will be given to introduce upcoming sales and must-haves!

  5. SWOT • Strengths: Experience Board members: IE: CEO Susan Lynewas president OMNI Media, 8 years with Disney, and President of ABC entertainment • Weaknesses: Online Only • Opportunities: high fashion at more affordable prices in this recession • Threats: E-Bay

  6. QUESTIONS?!?!?!?

  7. RESOURCES! • www.gilt.com

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