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Strategy of Reporting

Strategy of Reporting. ——How to handle the disaster and sports events. Preliminary planning. audience. web portals. Television. Micro-blog 、 Radio. 1 、 Focus: the latest news about the disaster 2 、 Difficulty: conduct a deeply analysis about the news. The strategies.

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Strategy of Reporting

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  1. Strategy of Reporting ——How to handle the disaster and sports events

  2. Preliminary planning audience web portals Television Micro-blog 、Radio 1、Focus: the latest news about the disaster 2、Difficulty: conduct a deeply analysis about the news

  3. The strategies 1、 Taking advantage of media resources 2、 The arrangement of media coverage 3、 Personnel division 4、 Notice

  4. Radio 1、 Reason : The main audiences are the flood victims. （Note ：Radio broadcasting were the quickest way to get news in the 2008 Wenchuan earthquake in China.) 2、Main strategy： （1）Broadcast the self-rescuing measures；set up a column to help victims find their separated families. （2）Emphasize on broadcasting disaster alarming information.

  5. TELEVISION 1、 Reason： Television is the symbol of professional news media image. 2、 Main Strategy： （1）Broadcast large number of true and clear information. （2）Suspend all the entertainment. （3）Cooperate with the disaster mitigation organizations to conduct fundraising

  6. Web Portals: 1、Reason： Most informative media form, especially social network(micro-blog). 2、Main Strategy： （1）cooperate with social celebrities owing to their great influence of their microblog （2）cooperate with famouse web portals like Baidu and Google

  7. The arrangement of media coverage Disaster news broadcasting 7：00 a.m.-8：00 a.m. 12：00-13：00 p.m. 19：00 p.m.-20：00 p.m.

  8. Personnel division （1）Outbound male and female reporters can be distributed by a ratio of 3:1 （2) proper division of personnel based on specific task. （3）contact with different social department by number and website. Disaster scenario Relief work teams Tasks interview with professionals Staff Gender ratio Connection with disater mitigation orgnization Dipatched reporters Reporters inside company

  9. Main structure Water consercancy Disaster mitigation system Disaster relief work Forestry and argriculture Personnel division Weather condition Land resources Medical Establishment Civil Affairs Bureau The Red Cross Fire protection The Armed Police Militiaman

  10. Notice 1、Associated with humanistic concern and avoid the secondary damage 2、Cooperate with the international media 3、Be aware of self protection as correspondent

  11. Thank you！

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