Introduction to BA 490C Strategic Management

1. Introduction to BA 490CStrategic Management • Scheduling ETS test • Course overview • Assignment • Keys to success • Getting acquainted BA490 Strategic Management

2. Scheduling ETS field test • Is not unique to MGT 490C • Covers business field of study • CBA requirement—10% of course grade • 2 hour time limit • Need to schedule outside of class time • Please indicate BA490 Strategic Management

3. Overview—a ‘bridge’ course 1 • Bring together your CBA core learning • Take top manager’s perspective • Enhance the value you bring to your career • Emphasize professional behavior • Focus on active thinking & effective teamwork BA490 Strategic Management

4. Overview—a ‘bridge’ course 2 • Emphasize integration, teamwork, and communication • View organization as an integrated system • Take a strategic management perspective • Emphasize problem identification & resolution • Learn through • Study and application of strategic management concepts • Compete in a computer-based business simulation • Use teams in a competitive simulation BA490 Strategic Management

5. Syllabus • Materials • Text is available • Need Reading packet #1 for Friday assignment (support services) • Player’s Manual for simulation not needed for a few weeks • Team license for simulation ($100) • Grading • Estimated points 800-900 • Grade bases • ETS Field Test in Business • Teams • Peer evaluation • Continued membership is earned • Use of web, Vista & email • Attendance--mandatory • Be professional • Be on time to class and with assignments • Edit work superbly • No surprises for peers or instructor BA490 Strategic Management

6. Keys to success • Attitude: • Be open to personal growth • Be willing to work • Believe in the need to work well with others • Actions: • Be professional • Prepare for each class • Participate actively • Work effectively with your team BA490 Strategic Management

7. Introduction to class web site http://www.cba.nau.edu/courses/BA490Fall06/ • What you can expect to find there: • Syllabus • Session Schedule (with links to session slides) • Forms, assignments, and instructions • Daily information updates • Information on the simulation BA490 Strategic Management

8. Assignment for Session 2: strategic management overview • Check out the course web site and  review Syllabus • Study H&W Ch 1  Basics of strategic management • Study "Getting Movies from a store or a mailbox, or just a box" (NYTimes, August 5, 2006)  reading--available through Vista course site for MGT 490C (BA490C). Path is "Course Content/Readings/Netflix".    • Be ready to discuss the following questions on the reading.  • How do the strategies of Netflix, Blockbuster, and Redbox differ? • Can you identify any of the areas for objectives listed on p. 7 of H&W that their objectives differ?   • Distinguish each level of the hierarchy of strategy for each company. BA490 Strategic Management

9. Strategy Strategy Goals Current Situation Objectives Environment BA490 Strategic Management

10. Instructor: Neil Jacobs • Care about you and your learning • Enjoy learning & helping others learn • Like to travel and experience other cultures • Expect you to be professional in this course • Have industry experience • 20 years with IBM and Memorex • Currently a member of the board of directors and audit committee for a NASDAQ-listed company BA490 Strategic Management