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Sales Introduction

Sales Introduction. 2012 Storage Trends. Market Drivers. Available Solutions. Improve storage e fficiency Compression Deduplication Reduce cost of hardware Virtualization Cloud Storage Tiering Off-site redundancy Replication. Unprecedented data growth Ease of creation/sharing

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Sales Introduction

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  1. Sales Introduction NETGEAR CONFIDENTIAL

  2. 2012 Storage Trends Market Drivers Available Solutions Improve storage efficiency Compression Deduplication Reduce cost of hardware Virtualization Cloud Storage Tiering Off-site redundancy Replication • Unprecedented data growth • Ease of creation/sharing • Mobility • Budgetary pressures • IT as a business driver • Do more with less hardware • Do more with less staff • Tested disaster recovery plans

  3. Common Barriers to Adoption • Cost • Systems & TB • Licenses • Deployment • Complexity • “A la carte” pricing • Installation • Ongoing training • Compatibility • Existing investments • Vendor “lock in”

  4. ReadyDATA 5200 Enterprise-class storage for less than $10,000 that includes a full suite of easy-to-deploy, advanced data management technologies. Products: • ReadyDATA 5200: 12-bay, 2U • ReadyDATA EDA4000: 24-bay, 4U expansion • SATA, SAS and SSD drive packs • Announcement: May 30, 2012 • Product Availability: June 25, 2012

  5. The ReadyDATA ConceptEnterprise-class technology at an SMB price • Rich set of advanced data management features • Awesome performance, data efficiency and flexibility for strategic use in a wide variety of environments • Simple to use, simple to buy, simple to sell • Advanced data management features, 10GbEand 5 year warranty come standard with every box • Incredible value for your investment • At $10K price point “Big Guys” are too complicated and expensive, “Little Guys” don’t have enough features NETGEAR CONFIDENTIAL

  6. ReadyDATA Features NETGEAR CONFIDENTIAL

  7. Simplicity Feature Set 1:Capacity and Scalability • Scalability up to 60 drives and 180TB total capacity • 12-bay 5200 up to 36TB • 24-bay expansion up to 72TB • 2 expansion chassis per 5200 • Instant capacity expansion support to eliminates RAID configuration time

  8. Simplicity Feature Set 2: Performance • Support for SATA, NL-SAS, SAS and SSD • Mix-and-match drive types for performance flexibility • Performance boost with SSD • Intel Xeon Quad core 2.66GHz w/ 16GB ECC DDR3 • 2 x10GbE and 2x1GbE included along with virtual network interface support

  9. Performance: Drive Profiles

  10. Performance:SATA vs. SAS vs. Performance Pack NETGEAR CONFIDENTIAL

  11. Performance: Virtual Networking • Dual 10GbE is more than enough throughput for any SMB/Mid-enterprise network. • Many “virtual” network adaptors (vnic) can be created to share 2-20Gb/s connectivity. • Each vnic has a unique:- IP Address (IPv4/IPv6, VLAN, Bandwidth throttling

  12. Simplicity Feature Set 3: Advanced Data Management • Backup software compatibility with major vendors • ReadyDATA is unified storage (simultaneous SAN and NAS) • ReadyDATA works at the block AND file level for: • Cloud-managed replication • Unlimited snapshots • Thin provisioning • Deduplication • Compression

  13. Data Management: Unified Storage Supported Protocols: SMB, iSCSI, NFS, FTP, AFP

  14. Data Management: Constant Snapshots • Provides ability to retrieve data from the past • No performance overhead & space efficient for keeping numerous copies • Created automatically (periodic) or manually • Automatically delete when space is low Data

  15. Data Management: Reporting • Smart reporting • Granular capacity usage and traffic reporting • Export reports for charge back(IaaS) • Measurable de-duplication cost savings • Simple storage management GUI

  16. ReadyDATA Use Cases NETGEAR CONFIDENTIAL

  17. Use Case: Simple Backup To DiskBackup for all (SMB & SME)… • Up to 180TB capacity • Simple RAID protected expansion • Continuous snapshots • Data deduplication and compression for efficiency • Compatible with all major backup software

  18. Use Case: Simple Virtualization… virtualization for small (SMB) • Support for iSCSI & NFS w/ 10GbE connectivity • Balance performance/capacity w/ hybrid SSD &SATA • Virtual network interface support • Built-in protection with continuous snapshots • Virtualization certs w/ vSphere, Hyper-V & XenServer

  19. Use Case: Simple Disaster RecoveryAlso, the dual controller question… • Block-level replication managed from the cloud • Replicate 1 to 1, 1 to many, many to 1, many to many • Replicate works ReadyDATA to ReadyDATA • Comes standard with every ReadyDATA!

  20. 5200 Customer/VAR Profiles Target Customer Target VAR’s Solution-oriented selling Managed service providers Experience selling ReadyNAS rackmount storage Experience selling EMC, NetApp, HP and Dell Possibly unhappy w/ “Big IT” Experience w/ virtualized infrastructures • Looking to improve storage efficiency • Seeking simple disaster recovery solution • Tired of the ongoing costs of “Big IT” • Maintenance • Certification • Feature licensing • Moving to virtualized infrastructure • Exploring IaaS NETGEAR CONFIDENTIAL

  21. ReadyDATA Live Demonstration NETGEAR CONFIDENTIAL

  22. ReadyDATA Pricing & Competitive Positioning NETGEAR CONFIDENTIAL

  23. 5200 SKU Reference

  24. 5200 Drive Pack Reference

  25. ReadyDATA 5200 SKU

  26. Competitive Positioning: Big IT

  27. How to sell ReadyDATA…Tier 1 (Big IT) Where we win: Where they win: Brand name Dual controller option for high availability Scalability or higher total storage capacity Larger partner ecosystem • Price • No additional feature licensing • No annual maintenance • Warranty (5 year vs. 3 year) • Higher ECC memory • 10GbE included • Advanced storage management features included • Block replication included • Constant replication included • File/Block dedupe included • Unlimited snapshots NETGEAR CONFIDENTIAL

  28. Competitive Positioning: Mid-tier

  29. How to sell ReadyDATA…Mid-tier competitors (Windows Storage Server) Where we win: Where they win: Similar price Established brand name Scalability or higher total storage capacity Larger partner ecosystem • Similar price • Warranty (5 year vs. 3 year) • Instant expansion • 10GbE included • Advanced storage management features included • Block replication included • Constant replication included • File/Block dedupe included • Unlimited snapshots NETGEAR CONFIDENTIAL

  30. How to Win Every Mid-tier DealSingle Controller • Single controller competition: • Windows Storage Server Appliance (Dell, IBM, HP, etc.) • Linux Storage Server (Iomega, Synology, QNAP, ReadyNAS) • Where we win: • Internal Protection (unlimited snapshots) • Free Constant Data Replication (between ReadyDATA) • Storage Efficiency (compress and dedupe inline) • Instant Provisioning (2TB or 180TB, in 20 seconds) • Instant Expansion (from 2TB to 180TB w/o risk) NETGEAR CONFIDENTIAL

  31. Competitive Positioning: Low end

  32. How to sell ReadyDATA…Low end competitors Where we win: Where they win: Price, Price, Price Don’t understand need for advanced features Open market drives (QNAP) • Warranty (5 year vs. 3 year) • SAS support • Instant expansion/creation • 10GbE included • Advanced storage management features included • Block replication included • Constant replication included • File/Block dedupe included • Unlimited snapshots NETGEAR CONFIDENTIAL

  33. ReadyDATA vs. ReadyNAS ReadyDATA ReadyNAS Less expensive Less capacity Open market drives & diskless options Only supports SATA Common ReadyNAS GUI 10GbE is an option Single snapshot for backup Replicates to all ReadyNAS • More for your money • Significantly more capacity • Must buy drives from us • Supports SATA, SAS and SSD • New GUI • 10GbE &virtual network interface • Unlimited snapshots for backup • Replicate only to ReadyDATA • Replicate is faster (block level) and can be constant • Advanced data management • Thin provisioning • Deduplication • Compression • Significantly deeper reporting

  34. The ReadyDATA ConceptEnterprise-class technology at an SMB price • Rich set of advanced data management features • Awesome performance, data efficiency and flexibility for strategic use in a wide variety of environments • Simple to use, simple to buy, simple to sell • Advanced data management features, 10GbEand 5 year warranty come standard with every box • Incredible value for your investment • At $10K price point “Big Guys” are too complicated and expensive, “Little Guys” don’t have enough features NETGEAR CONFIDENTIAL

  35. Resources and Contacts • ReadyDATA Solution Page • www.netgear.com/readydata

  36. Additional Slides NETGEAR CONFIDENTIAL

  37. 5200 Pitch: Features, Simplicity, Value 10 words: Enterprise-class storage solution for less than $10,000. 50 words: ReadyDATA is enterprise-class storage that is less expensive and significantly easier to use than traditional offerings. This unified storage platform features native de-duplication, thin provisioning and unlimited snapshots, with support for SATA, SAS and SSD disk drives. ReadyDATA scales to 180TB, and includes 10GbE and data replication as standard features. 150 words: ReadyDATA is enterprise-class storage that is less expensive and significantly easier to use than traditional offerings. This unified storage platform features native de-duplication, thin provisioning and unlimited snapshots, with support for SATA, SAS and SSD disk drives. ReadyDATA scales to 180TB and is the first product of its kind to include 10GbE and data replication as standard features. ReadyDATA delivers tier-1 storage features with extraordinary simplicity. Users can leverage thin provisioning in virtual environments, replicate files to offsite locations and recover data from unlimited point-in-time snapshots, with a few mouse clicks. ReadyDATA includes the world’s first cloud-managed replication, ensuring secure, high-performance disaster recovery without extra software, servers or network configuration. Now customers can avoid complex licensing, expensive installation and incremental maintenance agreements, as well as the intimidating prices associated with traditional “big IT”. NETGEAR CONFIDENTIAL

  38. ReadyNAS and ReadyDATA Reliable. Affordable. Simple. Virtualization | Backup | File Sharing | Hybrid Cloud _25K 10GE 10K 5200 (RD52) 4200 (RN12T) 3-year NBD onsite Redundant power & cooling 3200 (RN12P) 5K Price band (USD) Unified w/ replication & cloud options Reliability & performance 3100 (RNRP4) 2100 (RNRX4) 1K 1500 (RNRX4xxE) Small businessSMBMedium Enterprise Cost-conscious environments Mission-critical applications File services (heterogeneous platform, backup, replication…) Application data (server virtualization, VM backup...)

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