Tv advertising, brand activation & sales impact

Jun 21, 2017

360 likes | 415 Views

We tested more than 1300 tv commercials on their impact. We learned that the impact of likeability is lower than the impact of brand activation. If people talk about the brands after they saw a campaign, the impact on sales increases with 400%.

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Tv advertising, brand activation & sales impact

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The Internet’s Impact on Print Advertising Session

The Internet’s Impact on Print Advertising Session. The New Automotive Marketing Paradigm Newspaper Association of America National Automotive Account Managers’ Conference, NAIAS- January 9, 2002. Presented By. Sheila L. Sasser, Ph.D. App. Lecturer, Marketing

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Overview of Advertising Management

Chapter Eight. Overview of Advertising Management. Chapter Eight Objectives. Explain why advertising is an investment in brand equity bank Describe the functions of advertising Understand the role for advertisement objectives and the requirements for setting good objectives

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BRAND SOUTH AFRICA 25 February 2014 PRESENTATION TO THE PORTFOLIO COMMITTEE

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LECTURE 10: ECONOMICS OF ONLINE ADVERTISING

LECTURE 10: ECONOMICS OF ONLINE ADVERTISING. AEM 4550: Economics of Advertising Prof. Jura Liaukonyte. Lecture Plan. Google and Advertising Online Advertising Models HW 3. ONLINE ADVERTISING. ONLINE ADVERTISING. Online Advertising

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Is Advertising Immoral? Lecture 1

Is Advertising Immoral? Lecture 1. PHIL106 – 2011 Dan Weijers. Is Advertising Immoral? Topic Summary. Does advertising manipulate us? Lecture 1: Reekie’s defense of advertising Lecture 2: Crisp’s limited critique of advertising Does advertising make us unhappy?

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Neutron Activation Analysis

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Advertising Vocabulary

Ad copy . Printed text or spoken words in an ad. Advertiser. The manufacturer, service company, retailer or supplier who advertises a product or service. Appeal. The ad's selling message. Brand Name. A name used to distinguish one product from its competitors. Classified Ad. Print advertising that

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What Is A Brand?

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LECTURE 8: EMPIRICAL STUDIES OF ADVERTISING

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The Two-Signal Model of T-cell Activation

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Sales Promotion

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PVG and After Sales and Service

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BRAND “X” COPY STRATEGY

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The IH Brand

The IH Brand. Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training. The IH Brand. The IH Brand. What is a brand?. The IH Brand.

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Chapter 14 Audit of the Sales and Collection Cycle

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Unit 3 Advertising

Unit 3 Advertising. Unit 3 Advertising. In this unit, you will. first listen, and then talk about the advantages and disadvantages of advertising ; read about the influence of advertising on people and the role of the Ad Council in the U. S ; learn new words and expressions

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Types of Sales Jobs

TM 1-2 (Fig. 1-2). Types of Sales Jobs. Driver sales person. Sales maintenance. Inside order-taker. Outside order-taker. Missionary sales person. Sales support. Sales engineer/consultant. Consultative sales person: tangible products. Sales development.

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Is Advertising Immoral? Lecture 1

1.24k views • 92 slides

Social Content = Your Personal Brand

Social selling is more than just a buzzword. It is an extension of the social business that helps buyers to better get to know you, like you and trust you enough to become a loyal customer and maybe even a fan and advocate of your company. In order to be successful in social selling, sales people need to stop talking just about themselves and their products and open up a dialogue with prospects. Effective social selling combines strong social connections and effective content and storytelling techniques to build a strong personal brand., These slides present the need for personal branding and also the 5 steps to effective social selling in the "day in the life of a social sales person."

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B2B Marketing Math: Solving for ROI

In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead". You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn HubSpot integration.

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Empower your Content

Find out how to empower your content for lead generation and conversion. 1. Your brand is likea patch of land. It needs to be so attractive that people will invest their time and money in it. To make your brand attractive you need to create: 1.1. A Clear Brand Position 1.2. A Strong Brand Personality 1.3. A Worthwhile 1.4. 2. Next you need to attract attention to your patch. The more attention you attract the more leads you’ll generate. To improve lead generation you need to: 2.1. Differentiate your Content 2.2. Provide Relevant and Useful Content 2.3. Create a Buzz 2.4. Utilise Social Media 3. Create a Community around your content Facilitate Engagement Encourage Participation Build Relationships 4. Captured leads are not always ready to convert to sales. Once you’ve captured their attention you need to retain it. To improve lead retention: 4.1. Create a Community around your content 4.2. Facilitate Engagement 4.3. Encourage Participation 4.4. Build Relationships 5. You need to nurture leads until they’re ready to flower. This is the art and science of ead conversion. How to convert leads: 5.1. Understand what your Customers want 5.2. Personalise your Content 5.3. Be Informative & Relevant 5.4. Track, Analyse & Improve 6. Finally, you need to increase the transaction value of sales. Up-sell and cross-sell to increase transaction value. Create awareness of all your solutions: 6.1. Offer Product Mixes, Bundles and Add-on-Sales 6.2. Educate on the Benefits of the above 6.3. Connect dots in terms of Solutions 7. All this means an increase in your profit. WAKSTER: We help you to Empower your Content for profit. Visit us at www.wakster.com

1.94k views • 33 slides

Power of brand personality

Brand personality is a set of human characteristics associated with a brand. From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages. In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.

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