1 / 40

Kazakhstan Internet Users under the glass

Kazakhstan Internet Users under the glass. Almaty , 08.11.2013 Paweł Mazurek. Content. Let’s meet !. In numbers. 2. Thousands of Clients. 14. i n EMEA. Internet Audience Tenders won. 1 4. Years of experience. 34. Countries. In numbers. 550 Servers. i n EMEA.

stacey
Download Presentation

Kazakhstan Internet Users under the glass

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kazakhstan Internet Users under the glass Almaty, 08.11.2013 Paweł Mazurek

  2. Content

  3. Let’smeet!

  4. In numbers 2 Thousands of Clients 14 in EMEA Internet Audience Tenders won 14 Years of experience 34 Countries

  5. In numbers 550 Servers in EMEA 250 Thousands websites tracked 250 Billions PV/month 2Petabyte ofdata processedper month

  6. Gemius – consultancy & expertise on the digital world +100 leading publishers serving +35 blnimpressions with AdOcean monthly online audience measurement currency in +30 markets no 1 choice in EMEA +450 thousand websites measured per year 14 years of experience +3 000 online campaigns measured by gemiusDirectEffect monthly Over 2 500 clients first page optimization based on +2 blnclicks measured monthly

  7. We support knowledge driven business decisions.com internet audience measurement - gemiusAudience Website Measurement Campaign monitoring Recommendation system Adserving adserver for publishers and retargeting options - AdOcean campaign monitoring & optimization - gemiusDirectEffect web analytics - gemiusPrism websites & applications Intelligent personalized recommendations of products and content - gemiusRecommend campaign audience profiling - gemiusProfileEffect video analysis - gemiusStream Video / Web TV / Mobile branding impact measurement - gemiusBrandingEffect click monitoring - gemiusHeatMap

  8. Gemius as the currency in online measurement

  9. Tailoredoffer to specificsegments

  10. How do we measure? • Cookie Panel Software Panel Fusion Panels with both Cookie and Software Panels • Slovakia • Estonia • Latvia • Lithuania • Slovenia • Croatia • Bosnia & Herzegovina • Bulgaria • MENA (17 countries) • Serbia • Moldova • Kazakhstan • Poland • Czech Republic • Hungary • Russia • Denmark • Israel • Ukraine • Belarus (test) • MENA (test) • Turkey • Romania In progress • Kazakhstan

  11. How do we describe the online audience & their behaviour? Mobile apps Reach Real Users (people) Audience duplication Page views Time spent Visits Affinity index Audience composition and 20 more…

  12. From cookies / browsers to Real Users

  13. Socio-demographical profile of users Gender Age Education Region Income Household SES and much, much more! Cross target groups Mobile apps

  14. Continuous study with different time periods measured • Predefined: • Month • Weeks • Days • Custom: • And any freely defined time period within a month, e.g.: • all Tuesdays, • 1-3th and 24-28th day

  15. Hybrid approach to Internet Audience Measurement Population Study gemiusAudience RESULTS Data integration Site-centric data Online Panels • Population data • Raw data about ALL traffic • Private data for Publishers • Media trees definition • Fraud traffic detection • Recalculation of cookies into customers • Provided on monthly basis • Describes the Internet audience • Panel recruited online on participating websites • Panel validation

  16. gemiusAudience in Kazakhstan • Continuous study • Short time and long time trends • Daily, weekly and monthly data • Big part ofmarket measured • We haveover 30K panelists! • 8337validatedsoc-demappropriate panel size • We show DESKTOP users ONLY! • We show 16+ usersONLY!

  17. Kazakhstan market comparison to others

  18. Population tendency in Kazakhstan (Online population aged 16+ reach %) 6,6 MIL users online 52% reach in 16+ age group! Source of data: gemiusAudience; Population 16+

  19. Internet Population in the region (millions users / 2013) CEE markets vs Kazakhstan: Russiathe biggest market with 63 million of internet users Poland21 millions of internet users Kazakhstan takes the 5thplace in this rankingwith 6.4 millions of internet users Source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Turkey: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: gemiusAudience; Slovakia: AIMmonitor - AIM - Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Russia: Gemius estimation based on FOM statistics/gemiusAudience Data; Estonia: gemiusAudience (data collected using TURU - UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: gemiusAudience [age groups - CEE:15+; Russia 18+; Romania 14-64; Lithuania: 15-74]

  20. IntenetPenetration in the region Biggest marketsmedium penetration level Eastern marketshigh penetration level Kazakhstaninternet penetration among the average for big countries:52,08% K a z a k h s t a n Source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Turkey: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: gemiusAudience; Slovakia: AIMmonitor - AIM - Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Russia: Gemius estimation based on FOM statistics/gemiusAudience Data; Estonia: gemiusAudience (data collected using TURU - UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: gemiusAudience [age groups - CEE:15+; Russia 18+; Romania 14-64; Lithuania: 15-74]

  21. Kazakhstan online Audience

  22. Internet penetration in the region (millionsusers / 2013) UsersdemographyKazakhstan: Number of ALL UsersGrowthbelowaverage Number of +16 agedStablegrowth Number of 0-16agedRapidgrowth Source of data: gemiusAudience; Agency of the Statistic of the Republic of Kazakhstan

  23. Man VS Woman (in Real Users) 3,13 million Kazakh online audience are men, 3,52million are women 3,52mln 3,13mln Male 47% Female 53% Source of data: gemiusAudience;16+

  24. Man VS Woman (in Real Users) 52%of pageviewsaremade by Women, Menare a little bit less active online – whichisunusual for growingmarkets 1 479mln 1 346mln Male 48% Female 52% Source of data: gemiusAudience;16+

  25. Man VS Woman (in Real Users) Women, arespendingmoretime online than men – whichismost unusual! 8h 16 min 9h 47 min Source of data: gemiusAudience;16+

  26. Kazakh Internet users by age Age group 20-29is the most representedon the Internet Real Users Audiencecomposition Source of data: gemiusAudience;16+

  27. Kazakh Internet users by age

  28. KazakhInternet Users by education

  29. KazakhInternet Users by education

  30. Kaznet online Landscape

  31. Power of global brands ? Nr 3 Nr 1 Nr 2 No 1 Nr 4 Nr 5 Nr 6 Nr 7 Nr 8 Nr 9 Nr 10

  32. Top websites in Kazakhstan Real Users

  33. Top websites in Kazakhstan Real Users

  34. Top websites in Kazakhstan Timespent

  35. Top websites in Kazakhstan Timespent

  36. Top websites in Kazakhstan Time composition Men

  37. Top websites in Kazakhstan

  38. Internet penetration in Kazakhstan is slightlyabove region average! …reachis not sole WIN Factor in Kaznet! Women are more active online than man (!) International sites are huge on reach, still local content is key to attract audience (usersspendmoretime on localwebsites!) The characteristic of Kazakhstan internet users’ behavior is NOT typical! Young population is on the raise – we will see huge growth soon! Summary

  39. ?

  40. Contact me, please  Pawel.Mazurek@gemius.com 18 B Postępu Street 02-676 Warsaw, Poland Orion Building - 10 floor e-mail: contact@gemius.com phone: +48 22 378 30 59 fax: +48 22 874 41 01 www.gemius.com

More Related