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COMMUNICATION SERVICES

COMMUNICATION SERVICES. 2005 Fall Conference October 1, 2005 Daniel A Stearns • DSO-CS. INTRODUCTION. Sign-in on the Worksheet Form DSO-CS YOU Name Flotilla Office Interest/Experience. Duties & Responsibilities Guidelines Content & Interactivity Marketing. Resources News

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COMMUNICATION SERVICES

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  1. COMMUNICATION SERVICES 2005 Fall Conference October 1, 2005 Daniel A Stearns • DSO-CS

  2. INTRODUCTION • Sign-in on the Worksheet Form • DSO-CS • YOU • Name • Flotilla • Office • Interest/Experience

  3. Duties & Responsibilities Guidelines Content & Interactivity Marketing Resources News Demonstrations Question & Answer Conclusion OVERVIEW

  4. DUTIES & RESPONSIBILITIES • CS Officers • Common • FSO-CS • SO-CS • DSO-CS

  5. Attend Meetings Reports Personal E-mail Internet Access National e-mail directory. Website Webmaster Promote among units and members. Monitor all e-mail NETs Monitor national website Distribute information. Coordinate and cooperate with PB & PA Officers Maintain records. Transfer property and records Common Duties & Responsibilities

  6. Supervisor is VCO Know contents of all sources that p ertain to CS. Know Auxiliary resources. Supervise and coordinate ADSO’s Oversee flotilla and division websites Maintain list existing websites Evaluate BOW. Work with DVCs and SO’s Request monthly reports Collaborate with other Districts. Facilitate training Increase awareness with articles. Other duties as requested/assigned. DSO-CS

  7. Supervisor is VCP Work with DSO and FSO’s Request monthly report from FSOs Oversee flotilla websites SO-CS

  8. Supervisor is VFC Responsibility and supervision Keep Flotilla informed of developments Facilitate the information relay process Distribute electronic information to members without access. Monitor your district, division and flotilla websites Work with SO FSO-CS

  9. GUIDELINES • Unit Responsibilities • Auxiliary Internet Web Sites Policy • Site Notification and Approval • Site Identification • Links • Content • Privacy Policy • Website Review

  10. Unit Responsibilities • Unit Approval and authorization • Notify DVC–IW of existence. • Independent Sites. • Locally Operated and maintained.

  11. Site Approval & Authorization • Notify SO-CS, DSO-CS, DVC-IW. • Only Authorized websites • Display the Auxiliary Logo. • Identified as a USCGAUX. • National will approve or require changes • Questions should be sent via the chain

  12. Site Identification • Identification in the code. <HTML> <HEAD> <TITLE> US Coast Guard Auxiliary - Ninth District Eastern Region< ⁄ TITLE> </HEAD> • Proper Identification • USCGAUX & Unit • Graphic or Text • <IMG SRC="/image/auxban85.gif" ALT="US Coast Guard Auxiliary"> • Recommend ALL graphics and links use ALT/TITLE

  13. Links • USCG & USCGAUX Links • National Web site, • Relevant district, division, and flotilla sites. • Internal Site Links • Legitimate business objective. • No endorsement • Good taste, and not discrediting • Value added source of information • Service directly related to activities. • Link Disclaimer • Functional • External Links • Ensure they depict the purpose and intent of your site

  14. Content • Developed and maintained for level • Further objectives • Accurate, current, concisely stated, and understandable • Indication of original source. • No approval for Reproductions of official information intended for public distribution. • Approval required for all other information. • No posting of inappropriate information • No use of the Official Auxiliary Seal. • Pages Load Quickly • Email address or MAILTO

  15. Privacy Policy Statement • Personal Data collection. • Surveys, Questionnaires, or Registration Forms • Inform users • Reason to collect data. • Limited access and use

  16. AUXILIARY INTERNET WEB SITES POLICY

  17. Review Process • Auxiliary Internet Site Checklist. • Overlooked Requirements • Title Tag • ALT Tag on title graphics • Privacy Policy • Timely follow-up on changes • Work Together

  18. CONTENT & INTERACTIVITY “Original content is the most important trait of a great Web site” “The second most important trait a Web site should have is interactivity”

  19. CONTENT • Would you read a publication each month if every issue was identical? • Our unit publication needs articles to be successful, so do our websites.

  20. CONTENT • Keys • Timely, Fresh, & Relevant Content. • User Interaction. • Credible, original content. • Valuable, not lots of data • Customize and target your content • Responsive. • Easy to read. • Think "one-to-one" Web sites

  21. News Events Calendar Weather Photographs Articles Schedules Search Guestbook Discussion Forms Documents Links CONTENT - Ideas

  22. CONTENT - Sources • Concepts and trends that will reduce duplication of effort. • Answers to common questions • Where to obtain content? • Elected Officers • Members • PA & PB • RSS/XML • Syndication • Staff Officers • Discussion • Forms • Documents • Links

  23. CONTENT • Many sites are lists that someone else has already done. • Dominate a subject area; become the site for that subject. • Have a secure and automated server • Tracking • Automation • Searching • Security

  24. INTERACTIVITY • Do we learn better from a preacher or a facilitator? • Interaction helps us focus and retain more, as our websites become interactive, people will reside and realize more.

  25. INTERACTIVITY • Keys • Good interactivity engages the user • makes your site memorable • Be well-organized • Use an appropriate metaphor • Fill a niche “Users equate poor organization with poor site design”

  26. INTERACTIVITY - Ideas • User Interaction • Voting • Polling • Discussion • Q&A • Photographs • Articles • Registrations

  27. MARKETING • “The Web is an interactive, dynamic, and rapidly changing novel communications medium; that should reflect your website in a well-organized, edited, and timely original content set in an attractive, interactive, and consistent format.”

  28. MARKETING • On-going Campaign • Who are we targeting? • What are we trying to accomplish? • When will they get the information? • Where do people find us? • How do we send the message? • Professional Image • Our Conundrum?

  29. MARKETING – WHO? • Who are we targeting? • New Members? • Current Members? • Public? • Boaters/Aviators? • Others?

  30. MARKETING – WHAT? • What are we promoting? • Public Information • Member Information • Recruiting • Aux Services

  31. MARKETING – WHEN? • 24 Hours per Day • 7 Days per Week • 52 Weeks per Year

  32. MARKETING – WHERE… • Where do we find your site? • Search Engine • Crawler-based • Human-powered • Meta Tag • Research and Linking • Pay Services

  33. MARKETING – How? • How do you find out about web sites? • Search Engine • Other Web Sites • TV Shows • Periodicals • People • E-Mail

  34. PROFESSIONALISM • We are representatives of the US Coast Guard. • Our Websites need to represent the professional image of our organization.

  35. PROFESSIONALISM - GUIDELINES • Templates • Formatting • Your Storefront • Navigation • Fonts • Colors • Graphics

  36. CS Officers Conundrum • What do people think when we say USCG or USCGAUX? • What about the other activities: Photographers, Writers, Computer Professionals, Cooks, Medical, Environment, Aviators, Communications… • So the dilemma is: • How do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG, that may not have interests in “water”?

  37. RESOURCES • CS Guidehttp://csguide.auxservices.org/index.php • AIRShttp://www.uscgaux.org/~airs/ • AUX-04 “C” Schoolhttp://cschool.auxservices.org/aux04/ • Web Support Directory • Public Affairs Guide • Publications Guide

  38. NEWS • Unit Website Migration • 2006 Best of the Web • DHS Logo • Reports

  39. DEMONSTRATIONS • Technical Concepts? • HTML • PHP • SSI • Software Tools? • FTP • Frontpage • Other?

  40. QUESTION & ANSWERS

  41. CONCLUSION Please ensure you have signed the workshop form.

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