Leverage The Creative Magic of Character Concept Art in Advertising and Brand

1. Blog: Spikeadillo.com Leverage the Creative Magic of Character Concept Art in Advertising and Brand Promotions The relation between character concept art and advertising dates back to decades, much before the former became associated exclusively with video games and animated movies. We have Mickey Mouse (Walt Disney), Poppin’ Fresh (Pillsbury), Mario (Nintendo), Julio (Pringles), Chester Cheetah (Cheetos), and more brand-defining examples of character concept art and glorious examples of what they can do for the marketing, advertising, and promotion of a product. However, the character you want to represent your brand and weave a story around the same is as good as its creator; meaning that what you seek lies in folds of a character concept artist portfolio. Role of the Person behind the Character Concept Art As the brand owner, you might have a vision or idea of what your product would represent, the audience you want to target, and likewise. Defining those ideas through a character born on a sketch pad or at the tip of a stylus is the job of the artist. It’s his/her sheer creative sense and expressiveness combined with the artistic skills that can give you the desired effects and boost your brand image. An interesting character supported by a unique concept art represented through an ad film for a promotional purpose not only makes your product stand apart from the competitors but also helps it dawn an identity; one-of-a-kind. To leverage the best of that idea, you need a creative and talented artist in your team, who would bring your vision to life and enhance it with his/her creative skills. Concept Artist Portfolio: What You Should Seek? Since the artist is your partner in this brand promotion quest, there are a few things that you need to seek when checking theconcept artist portfolio. A portfolio, as we well know is an accumulation of the artists’ best works and details on the previous clients that they have worked with. So, what are the things you should look for? Does the Artist have an Ad Experience? Ideation and creation of character concept art are different in the advertising and marketing domains compared to animated movies, and video games. The approach is different in ad films because one has to think on multiple mediums of promotion’ on paper and screen. Hence, it helps if the concept artist has prior experience of working in advertising projects. What kind of brands has the artist worked with? Every brand has its distinctive industry and genre, and hence the approach changes accordingly. When checking the concept artist portfolio, make sure to look for projects that have a similar tone to yours’. What is the feedback of the previous clients?

2. Blog: Spikeadillo.com This, you won’t necessarily find in the character concept artist portfolio, but you can always do your research to find the success of the artist's previous projects and the characters that he/she created. An artist confident about his/her work would never shy away from giving referrals to potential clients. If you want your brand to be the “unique” one in a sea of similar offerings, get creative with your promotional approach. Use character concept art to represent your brand; it will be worth it! Source: https://spikeadillo.com/blog/f/magic-of-character-concept-art-in-advertising- brand-promotions