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Art of the Creative Economy. Conference Overview . New Thinking. The Creative Economy A more inclusive approach to thinking about the sectors An approach to development focused on innovation and creativity Centrality of skills development and education as drivers of innovation and creativity

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Art of the Creative Economy

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Art of the creative economy

Art of the Creative Economy

Conference Overview


New thinking

New Thinking

  • The Creative Economy

    • A more inclusive approach to thinking about the sectors

    • An approach to development focused on innovation and creativity

    • Centrality of skills development and education as drivers of innovation and creativity

    • Importance of collaboration, effective corporate governance and long range planning


Current issues

Current Issues

  • Lack of integration between and within sectors and competition for space and attention

  • Challenges with regard to funding – both the level and the nature of funding instruments

  • Sluggish and inaccessible administration and policy environment

  • Lack of inclusiveness in policy, planning and process

  • Inequality and contestations of place, space and discipline

  • Growth in infrastructure, but declining audiences

  • Concerns regarding the quality of the aesthetic and the “dumbing” down of products and artists


Success factors

Success Factors

  • “Friend-raising” and not fundraising

  • Managing expectations, rights and creating lasting relations based on mutually beneficial relations that support both parties

  • The importance of education, both formal and informal, and an openness to teaching and learning yourself by experiencing it

  • Importance of ambition, the ability to be flexible, identify and take opportunities, accept constructive feedback and on the job training

  • Understanding the principles of business that you are in, standard business tools and your market through trends and research if that is what you are wanting to do

  • Understand new marketing techniques e.g. database management and social media

  • Be a decision-maker

  • Long term investment and be a visionary

  • Importance of multiple income streams


Working for the future

Working for the Future

  • City Regions as a new way of thinking of the world

    • Drivers of innovation and creativity

    • Creators of a sense of space and place

    • Linking urban and rural

  • Digital innovation as a new way of reaching audiences and driving creativity and innovation


New questions

New Questions

  • Doing things better

    • How can we better utilise our resource base?

    • How can we improve arts education?

    • How can we occupy “soulless spaces”?

    • Involve and develop young people?


New questions1

New Questions

  • Doing this differently

    • How can we build resilience in the arts sector?

    • How can we retain our audiences and create new audiences?

    • Building on African heritage and linkages with the continent, and with new trading partners such as India, China, Brazil and Russia?

    • How can we promote equality in the sector and in the country?


New questions2

New Questions

  • Doing different things

    • How to support innovation and experimentation?

    • How to build and protect content and repertoire?

    • Creating spaces for artists to intervene in urban planning frameworks?

    • How can artists lead the vision of the country?

    • How do we find new markets in the African middle class over the next 10 years?

    • How to effectively use new platforms for arts support and development e.g. crowd funding?

    • How can we continue the conversation


Going forward

Going Forward

  • Visioning and scenario planning exercises for disciplines and the sector

  • Platforms for further discussion e.g. NAC and KKN, DfL

  • Engagement with all stakeholders, including government on creative economy matters at every level

  • Annual conference continue the conversation on a larger scale

  • Individual commitments remain important


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