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Art of the Creative Economy. Conference Overview . New Thinking. The Creative Economy A more inclusive approach to thinking about the sectors An approach to development focused on innovation and creativity Centrality of skills development and education as drivers of innovation and creativity

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art of the creative economy

Art of the Creative Economy

Conference Overview

new thinking
New Thinking
  • The Creative Economy
    • A more inclusive approach to thinking about the sectors
    • An approach to development focused on innovation and creativity
    • Centrality of skills development and education as drivers of innovation and creativity
    • Importance of collaboration, effective corporate governance and long range planning
current issues
Current Issues
  • Lack of integration between and within sectors and competition for space and attention
  • Challenges with regard to funding – both the level and the nature of funding instruments
  • Sluggish and inaccessible administration and policy environment
  • Lack of inclusiveness in policy, planning and process
  • Inequality and contestations of place, space and discipline
  • Growth in infrastructure, but declining audiences
  • Concerns regarding the quality of the aesthetic and the “dumbing” down of products and artists
success factors
Success Factors
  • “Friend-raising” and not fundraising
  • Managing expectations, rights and creating lasting relations based on mutually beneficial relations that support both parties
  • The importance of education, both formal and informal, and an openness to teaching and learning yourself by experiencing it
  • Importance of ambition, the ability to be flexible, identify and take opportunities, accept constructive feedback and on the job training
  • Understanding the principles of business that you are in, standard business tools and your market through trends and research if that is what you are wanting to do
  • Understand new marketing techniques e.g. database management and social media
  • Be a decision-maker
  • Long term investment and be a visionary
  • Importance of multiple income streams
working for the future
Working for the Future
  • City Regions as a new way of thinking of the world
    • Drivers of innovation and creativity
    • Creators of a sense of space and place
    • Linking urban and rural
  • Digital innovation as a new way of reaching audiences and driving creativity and innovation
new questions
New Questions
  • Doing things better
    • How can we better utilise our resource base?
    • How can we improve arts education?
    • How can we occupy “soulless spaces”?
    • Involve and develop young people?
new questions1
New Questions
  • Doing this differently
    • How can we build resilience in the arts sector?
    • How can we retain our audiences and create new audiences?
    • Building on African heritage and linkages with the continent, and with new trading partners such as India, China, Brazil and Russia?
    • How can we promote equality in the sector and in the country?
new questions2
New Questions
  • Doing different things
    • How to support innovation and experimentation?
    • How to build and protect content and repertoire?
    • Creating spaces for artists to intervene in urban planning frameworks?
    • How can artists lead the vision of the country?
    • How do we find new markets in the African middle class over the next 10 years?
    • How to effectively use new platforms for arts support and development e.g. crowd funding?
    • How can we continue the conversation
going forward
Going Forward
  • Visioning and scenario planning exercises for disciplines and the sector
  • Platforms for further discussion e.g. NAC and KKN, DfL
  • Engagement with all stakeholders, including government on creative economy matters at every level
  • Annual conference continue the conversation on a larger scale
  • Individual commitments remain important
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