Applications of Animation Concept Art in the World of Design

1. Blog: Spikeadillo.com Applications of Animation Concept Art in the World of Design Bringing 2D designs to life isn’t as easy as it seems. Animation is a crucial part of the designing process in several fields, and concept art is the building block of animation. Whether it is about adding movement to the illustrations or giving them a new and exciting dimension, the animation concept art can always be your savior. Concept artists work their magic to breathe life into art, and animation is all about it. Starting from cinematic animated teasers to full-fledged films, concept art can do wonders with practically anything in animation. There are numerous fields where concept art is applied in animation and some of these are listed below: #1 In Video Games The fluid, poetic graphics, the stunning themes characters, costumes, backgrounds, everything that you see in video games are a result of concept art at the base level. The crisp animations that you see in video games are inspired by the creativity of concept artists who are responsible for the style and look of a game. In fact, the enemies, protagonists, environments everything that you are fond of are firstly drawn by concept artists. Their sketches are used to help 3D artists, programmers, publishers, and producers to provide imagery of how the game will look or work. #2 In Ad Films As you know that concept art is the earliest exploration of ideas and looks and it is often used as a part of an advertisement to convince the audience about the usability of your product and service. Whenever brands design animated ad films, concept art is used to draw the image or craft graphics for the animated ad film. #3 In Corporate Presentations Often people in the corporate world use animation as a part of their pitch to sell a project. When they have something intricate or more artistic in their hands like an architectural blueprint, something related to a sci-fi novel, or something more elaborate, then concept art can be used to describe the art forms. #4 In Animated films This might seem to be the most basic application, but it is the most significant application as well. Concept artists are the ones who come up with ideas for the look of the animation that we see on- screen. Concept artists draw the very first background sketches and then their artwork is used as a reference point for background and character designers and animators further down the line to execute an animated film. #5 In creating realistic models for R&D The animated models that you see in research labs are often designed by concept artists for extra precision. Concept artists design detailed models and structures for animation that are extensively used in R&D by several sectors.

2. Blog: Spikeadillo.com Conclusion In the designing sphere, concept art lays the foundations of animation by producing an idea that captures the visual feel of the project. Animation concept artserves as a point of reference for animators and illustrators throughout the entire creative process and simplifying the process of the artwork. They also act as blueprints for designers throughout the project to clearly define character persona and highlight the storyline! Source: https://spikeadillo.com/blog/f/applications-of-animation-concept-art-in-the-world-of- design