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City of Glendale Parks, Recreation & Library Services

City of Glendale Parks, Recreation & Library Services. What is Touch a Truck?. An opportunity to educate families and build partnerships with the community

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City of Glendale Parks, Recreation & Library Services

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  1. City of Glendale Parks, Recreation & Library Services

  2. What is Touch a Truck? • An opportunity to educate familiesand build partnerships with the community • Participants are able to touch and explore the inside of large and commercial vehicles and interact with the drivers and operators

  3. Program Goals • Serve a wide variety of people throughout the Glendale community • Provide a fun, interactive event for approximately 5,000 in attendance • Recruit industrial/construction trucks, military vehicles, fire department trucks, law enforcement vehicles, heavy-duty dealerships, commercial transport trailers, and utility towing vehicles • Attract new and interesting vehicles such asOscar Mayer Weiner mobile and Truly Nolen Stretch Limo

  4. Scope of Event Activities • Black out BINGO and survey • Raffles/Giveaways • Sand Play Area • Tiny Tot Drivers • Big Dig Area • Interaction with vehicles on display

  5. Budget • Self sustaining event with no funding from the city’s general fund • Use of partners and sponsors toprovide funding and in-kind services • On-site sales of program-themed items

  6. Sponsors • Title and Presenting Sponsorships • Receive benefits depending on sponsorship level purchased • Examples of benefits include • Name/Logo in the event title and/or part of the event logo • Name/logo over event title on event program • Name/logo on marketing materials (flyers, posters, etc.) • Name/logo on 2’ x 3’ signage Name/logo on Event Staff Shirts • Sponsor product/service information handed out at event • Name/logo and link on the department website for event

  7. Partners • Provide in-kind services, product or promotions for the event • Event costs are lowered due to partners helps with required or needed materials • Example of partnersinclude the Westgate Entertainment District

  8. Challenges • Elimination of Special Events Division due to limited resources • Growth of event • Complaints of noise for younger children (horns, sirens, etc)

  9. Outcomes • Educational opportunity and great outreach • New partnerships with 40+ businesses • Provided a family event, which meets department goals • 2010 event survey results Included: • 93% Safe environments within the community • 87% Contribute to a healthy neighborhood • 75% Increased accessibility to knowledge • 84% Opportunities that keep youth positively engaged • 85% Opportunities that increase quality family time

  10. 2013 Touch A Truck October 5, 2013 10 a.m. – 1 p.m. Westgate Entertainment District 6751 N. Sunset Blvd. Glendale Avenue and Loop 101

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