Wholesaling. Chapter 15 with Duane Weaver. Sector Overview. Wholesaler-Distributor (W-D) W-D role in supply chain Growth and Influence of W-Ds. Essential tasks of Independent Wholesaler-Distributor.
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Wholesaler Voluntary Group – wholesaler bands together retailers voluntarily to be able to provide more economical service (via economies of scale and/or similar of market characteristics). E.g.: IGA. See values on p. 488, table 15.2.
Standardized operating procedures
Structured marketing agreements
Alternative Federations Downstream – same idea as above but initiated by retailers…CO-OP.
Members (retailers) buy shares and become owners of the Cooperative Wholesaler.
Results in strong congruencies that lead to economies of scale in wholesaling.
Have a more formalized structure and are better able to influence the marketing efforts of the retailers (owner-members) than in the wholesaler voluntary group.