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Retailing and Wholesaling

Retailing and Wholesaling. Retailing includes all the activities involved in selling goods and services directly to final consumers. “The golden three feet” J.C. Penney. Myth of Retailing. “Anyone can be successful at retail!” Frequently the entrepreneurial path

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Retailing and Wholesaling

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  1. Retailing and Wholesaling • Retailing includes all the activities involved in selling goods and services directly to final consumers. • “The golden three feet” J.C. Penney

  2. Myth of Retailing • “Anyone can be successful at retail!” • Frequently the entrepreneurial path • Nearly 50% fail within the first year • Why?

  3. Retailing: A Dynamic Sector • Wheel of Retailing • Retail Accordion • Retail Dialectic

  4. Why do people shop? • To buy something, duh! • Social experience • Diversion • Physical activity • Exercise status and authority • Pleasure of bargaining • Sensory stimulation • Be with peers

  5. Retail Atmospherics • The servicescape provides a visual metaphor for an organization's total offering. It acts as a package, similar to a product's package, by conveying a total image and suggesting the potential usage and relative quality of the service

  6. Dimensions of the Servicescape • Ambient conditions: temperature, lighting, noise, etc.

  7. Dimensions of the Servicescape • Spatial lay out and functionality

  8. Paid Opportunity:c2c@bus.oregonstate.edu • Survey • M-F   5pm-8:30pm • Sat/Sun  3-7pm (can be broken up into two shifts; either 3-5 or 5-7

  9. Dimensions of the Servicescape • Signs, symbols, and artifacts

  10. Largest Retailers • Walmart • $165 billion for 2000 • $ 289 billion for 2004 • The Home Depot • $ 73 billion for 2004 • Amazon • $2 billion for 2000 • $7 billion for 2004

  11. Impact of Non-Store Retail • Why are internet sales significant and growing? • Online retail sales for • 1999 were estimated at $66 billion. • 2005 were estimated at $143 billion • Vending machines • 1 for every 40 Americans • Catalogues • In-Home

  12. Wholesale Basics • What do they do? • Sell and promote • Buying and assortment building • Bulk breaking • Warehousing • Transportation • Financing and risk bearing • Market information • Agents and Merchants

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