1 / 14

Profilul socio-demografic al audientei online in Romania Prezentare Internetics 2004

Profilul socio-demografic al audientei online in Romania Prezentare Internetics 2004. Sumar. Datele demografice despre utilizatorii de internet disponibile in 2002 Date demografice – IeMR 2003. Surprize... surprize. Necesitatea auditarii Explicatia diferentelor

snowy
Download Presentation

Profilul socio-demografic al audientei online in Romania Prezentare Internetics 2004

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Profilul socio-demografic al audientei online in Romania Prezentare Internetics 2004

  2. Sumar • Datele demografice despre utilizatorii de internet disponibile in 2002 • Date demografice – IeMR 2003. Surprize... surprize. Necesitatea auditarii • Explicatia diferentelor • Alte informatii despre userii de internet – grad de expunere la media traditionala, lifestyle, intentii de cumparare • Impactul studiului asupra pietei • Critici aduse • Cerintele pietei pentru viitor

  3. Datele demografice despre utilizatorii de internet din Romania disponibile in 2002 - 44% intre 18 si 24 ani - 30% acceseaza din internet café - 25% studii superioare

  4. Internet Users- Demographic Profiles 2002 - Internet Users Adults above 18 y.o., Urban Base: Urban above 18 y.o. Source: TGI Mercury Research, WAVE 3

  5. Internet Users 2002- Access - Heavy users:every day 4-6 times a week Medium users:2-3 times a week once a week Light users:2-3 times month about once a month less than once a month Base: Urban above 18 y.o. Source: TGI Mercury Research, WAVE 3

  6. Profil demografic – IeMR martie 2003

  7. Doua categorii distincte de useri: 1. Tineri si foarte tineri – elevi studenti - chat - free mail - google - divertisment 2. Office people YUP - tineri - dinamici - mediu urban - angajati Explicatia diferentelor

  8. Gradul de inzestrare cu bunuri / Lifestyle

  9. Gradul de expunere la media traditionala Light users Utilizatorii Internet sunt mult mai putin expusi unor medii traditionale precum televiziune si radio.

  10. Intentii de cumparare Incidenta de cumparare este foarte ridicata

  11. Aducerea in atentia advertiserilor a publicitatii online Schimbarea perceptiei despre audienta atinsa prin publicitatea online O mai mare incredere in acest mediu Profesionalizarea vanzarii de publicitate Impactul studiului asupra pietei

  12. Reprezentativitate Procedura Gradul de incredere in raspunsuri Critici

  13. Sursa unica de informatii - For independent – BRAT Software de planning Reprezentativitate nationala Cerinte ale pietei pentru viitor

  14. ARBOmedia - RomaniaCalea Grivitei no.6-10, et.6, sector 1, BucharestTelephone: +40 (21) 211 11 60Telefax: +40 (21) 211 11 92http://www.arbomedia.roEmail: online@arbomedia.ro

More Related