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Social Media and HIV Reduction. Mark Pawelczak , Ohio Department of Health Toledo/Dayton HIV/STD Program Consultant . Social Media:Types. The use of audio, print and visual materials to stimulate the discussion of disease prevention

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social media and hiv reduction

Social Media and HIV Reduction

Mark Pawelczak, Ohio Department of Health

Toledo/Dayton HIV/STD Program Consultant

social media types
Social Media:Types
  • The use of audio, print and visual materials to stimulate the discussion of disease prevention
  • Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message
  • Print material used to allow reader to gain “easy to remember” message
  • Visual materials allow viewer to see impact that message can create
what social media should be
What Social Media Should be:
  • Targeted
  • Specific to your regions issues
  • Easy to comprehend
  • Memorable
  • Gender specific
  • Upbeat/Direct/Sobering
  • Unique
  • Easy to use
points to remember
Points to remember…
  • Keep it simple….
  • Stay on point
  • Have a short, clear message
  • Be direct
  • Have varied forms of your message: palm cards, posters, flyers
new odh hiv std activities for 2014
New ODH HIV/STD Activities for 2014
  • Internet Partner Services (IPS)-Outreach on on-line apps
  • Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!
  • Syphilis Control Activity-Partnering with providers to provide more testing for syphilis
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