Social media and hiv reduction
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Social Media and HIV Reduction. Mark Pawelczak , Ohio Department of Health Toledo/Dayton HIV/STD Program Consultant . Social Media:Types. The use of audio, print and visual materials to stimulate the discussion of disease prevention

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Social Media and HIV Reduction

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Social media and hiv reduction

Social Media and HIV Reduction

Mark Pawelczak, Ohio Department of Health

Toledo/Dayton HIV/STD Program Consultant


Social media types

Social Media:Types

  • The use of audio, print and visual materials to stimulate the discussion of disease prevention

  • Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message

  • Print material used to allow reader to gain “easy to remember” message

  • Visual materials allow viewer to see impact that message can create


Print social media

Print Social Media


Large signage

Large Signage


Other examples

Other Examples


What social media should be

What Social Media Should be:

  • Targeted

  • Specific to your regions issues

  • Easy to comprehend

  • Memorable

  • Gender specific

  • Upbeat/Direct/Sobering

  • Unique

  • Easy to use


More examples

More Examples


Catch phrase example

Catch Phrase Example


Area district specific

Area/District Specific


Points to remember

Points to remember…

  • Keep it simple….

  • Stay on point

  • Have a short, clear message

  • Be direct

  • Have varied forms of your message: palm cards, posters, flyers


New odh hiv std activities for 2014

New ODH HIV/STD Activities for 2014

  • Internet Partner Services (IPS)-Outreach on on-line apps

  • Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!

  • Syphilis Control Activity-Partnering with providers to provide more testing for syphilis


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