Social media and hiv reduction
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Social Media and HIV Reduction. Mark Pawelczak , Ohio Department of Health Toledo/Dayton HIV/STD Program Consultant . Social Media:Types. The use of audio, print and visual materials to stimulate the discussion of disease prevention

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Social Media and HIV Reduction

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Social Media and HIV Reduction

Mark Pawelczak, Ohio Department of Health

Toledo/Dayton HIV/STD Program Consultant


Social Media:Types

  • The use of audio, print and visual materials to stimulate the discussion of disease prevention

  • Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message

  • Print material used to allow reader to gain “easy to remember” message

  • Visual materials allow viewer to see impact that message can create


Print Social Media


Large Signage


Other Examples


What Social Media Should be:

  • Targeted

  • Specific to your regions issues

  • Easy to comprehend

  • Memorable

  • Gender specific

  • Upbeat/Direct/Sobering

  • Unique

  • Easy to use


More Examples


Catch Phrase Example


Area/District Specific


Points to remember…

  • Keep it simple….

  • Stay on point

  • Have a short, clear message

  • Be direct

  • Have varied forms of your message: palm cards, posters, flyers


New ODH HIV/STD Activities for 2014

  • Internet Partner Services (IPS)-Outreach on on-line apps

  • Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!

  • Syphilis Control Activity-Partnering with providers to provide more testing for syphilis


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