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How to Grow & Scale a Student Group. Introductions. Dave Jarman: Head of Enterprise Education Ex Careers Service & UBU Ex Sabbatical Officer Ex Society & JCR President Principles: You’re all running a business that provides a service to a customer (your members)
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Introductions • Dave Jarman: • Head of Enterprise Education • Ex Careers Service & UBU • Ex Sabbatical Officer • Ex Society & JCR President • Principles: • You’re all running a business that provides a service to a customer (your members) • You’re trying to create value (profit) for your organisation • You’re trying to create a valued experience for your customers
The Lessons SWOT Strategy for Growth Remember the Vision Create a Culture Think Big, Act Small, Fail Fast
Lesson #1 • SWOT Analysis • Strengths: what are you already good at? What resources and assets have you got? Positive feedback? • Weaknesses: What are you poor at? What do you lack? Negative feedback? • Opportunities: What is changing in the wider world that you could use? What new skills or resources have you got? • Threats: What is changing in the wider world that endangers you? What skills or resources are you in danger of losing? • Do a quick SWOT with your group – be honest! • Maximise Strengths and Opportunities, Mitigate for Weaknesses and Threats
Lesson #2 • Strategies for Growth • Do what you already do but better (market penetration) • Encourage loyalty and potentially engage more at a higher price • Encourage new members (market development) • Why haven’t these ‘natural’ members joined yet? • Create new services for existing members (product development) • New ways to engage people and potentially charge them for • Create new services for new members (diversification) • New offers specifically for new members – but don’t wander too far! • Which strategy feels right for your ambitions?
Lesson #3 • Remember the Vision • What is your group for? • What does your group look like in 3 years time? • What are your values? • What would not be a positive change? • What does your group look like in 3 years time? • What do you want a reputation for? • What do you need to avoid?
Lesson #4 • Create a culture • “Culture eats strategy for breakfast” • Symptoms and Diseases • Pick a characteristic that you want to be true of your group: • Ambitious, Friendly, Professional, Caring, Honest, Enthusiastic, Welcoming, Knowledgeable, Confident? • What ‘symptoms’ or behaviours would you see or hear if your members had that characteristic? • How could you encourage that behaviour?
Lesson #5 • Think Big, Act Small, Fail Fast… • Be ambitious – have a vision for the future • Start doing stuff to realise that vision, however small the step • If you’re going to make mistakes (and you will), do it quickly, pick yourself up, try again… • What could you start today that would lead to future success?
Business start-up support www.businessbasecamp.co.uk Twitter @BristolBasecamp Facebook search ‘Bristol Basecamp’ • Advice & guidance • Seed funding (£30k) • Desk space • Education & Networking events – ‘Monday Means Business’ • Mentoring match-making • Summer Enternships (£1500 + desk) • Surgeries: • Book-keeping • Branding • IP & Legal Matters
Basecamp Master-classes www.businessbasecamp.co.uk Twitter @BristolBasecamp Facebook search ‘Bristol Basecamp’ • Weekly short talks on start-up: • Generating ideas • Good Ideas vs. Good Business ideas • Understanding the market • Company Formation • Resources for start-ups • IP for start-ups • Finance • Elevator Pitches • Business plans
