IMS Act: “Justice delayed Justice Denied” . Dr. Arun Gupta Rohtak 17 April. 2011. History. The world recognizes that commercial promotion undermines breastfeeding 1981 : World Health Assembly adopts International Code of Marketing of Breastmilk Substitutes.
Dr. Arun Gupta
17 April. 2011
1992:Bill 41 of 1992was enacted
“Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992’(IMS Act)
It was strengthened by an amendment in 2003
Cable TV networks Act in 2000 banned all TV ads
All Parties supported it.
ACASH and BPNI gazetted as NGOsIndia enacted a Law in 1992
Here is bold and underlined statement from this advert to use Cerelac during 4th month
‘Meri Saheli’ a Hindi Magazine, a leading Gynecologist of Mumbai recommends that other foods should start at 3 months and all that surrounded by “Nestle Cerelac”
What do you see the best in this picture? And what is second best?