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Here’s Why Your e-Commerce Store Needs a Mobile App

Mobile apps allow retailers to promote their special offers and instantly convey essential information to their customers through push notifications.

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Here’s Why Your e-Commerce Store Needs a Mobile App

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  1. Here’s Why Your Ecommerce Store Needs a Mobile App

  2. Considering the exponentially increasing mobile usage and rapidly growing mobile ecommerce, the need for an ecommerce business to build a mobile app cannot be overlooked. But, why invest so much time and money in building a mobile app when users can still access your website on a mobile device? There are many good reasons why mobile apps are gaining in popularity when it comes to online shopping.

  3. Let’s take a look at some interesting statistics that prove mobile apps are becoming a dominant means of ecommerce shopping. • 78% of users claimed they would rather use a mobile app to access an ecommerce store than visiting the mobile website. • Online shopping via a mobile device has increased up to 52% from 2015. • Customers stay 3 to 4 times longer on mobile apps than on mobile or desktop websites. • There’s a 50% chance that an ecommerce app user will return to the respective online store within 30 days. • Cart abandonment rate on mobile apps is around 20%, which is significantly lower than on desktop sites (68%) and mobile sites (97%).

  4. All these statistics will have you wondering what is it about mobile apps that encourage most customers to prefer apps over mobile or desktop websites when shopping online. To help you understand what distinguishes the shopping experience on a mobile app from the desktop or mobile browser experience, we have pulled together some common characteristics of mobile apps that justify their growing popularity.

  5. Easier, Faster Payments A mobile app can be designed to offer multiple secure payment options. Not only that, you can program your app to remember payment options and details in order to help customers save time and hassle during their subsequent purchases. In a nutshell, mobile apps make the buying process more convenient and secure, enhancing the shopping experience and increasing customer retention.

  6. Push Notifications Mobile apps allow retailers to promote their special offers and instantly convey essential information to their customers through push notifications. You have a fresh range of products introduced to your assortment or you are running a clearance sale; push notifications are a great way to keep your customers updated with the latest going on with your brand while encouraging them to visit again and make immediate purchases.

  7. Easy Social Sharing What could be better than having your customers doing a bit of advertising on your behalf? Mobile apps are designed to ensure maximum customer management and strengthen customer connections. They allow you to integrate social media sharing into your app to enable your customer to share with their friends the link to an awesome product they just bought from your e-store or maybe spread a word about your seamless service on social platforms. Since it costs customers nothing to share their shopping experience and promote your products/service on social media, mobile apps become an easy yet inexpensive way to increase brand awareness and lure the attentional of potential customers.

  8. Personalisation Mobile apps provide a great opportunity to create a unique yet personalised user experience depending on the user’s device. With a mobile app, you have control over how you want to tailor the app’s interface to facilitate hassle-free purchase on your ecommerce store while using the information provided by customers. You can let your customers create a wishlist of products they like and want to buy or provide buying suggestions based on their purchase history. All these benefits of mobile apps provide reason enough why you should have an app for your ecommerce store. Keeping these advantages in mind, here’s a quick rundown on exactly how building a mobile app for your ecommerce business can pay off.

  9. By providing highly personalised shopping experience on your mobile app, you can boost customer loyalty and customer retention. Since mobile apps store most of their data on the device itself, they take significantly less time to complete an action than a website, reducing the chances of cart abandonment. Social media integration into app assists in better brand recognition and conversion rate.

  10. The Takeaway A mobile app, on the outside, is nothing but a copy of an ecommerce website that runs on a mobile device. On the inside, however, a mobile app offers a convenient yet personalised environment for customers to search and purchase the required products without much hassle. Moreover, do not jump straight into mobile app development after reading these advantages. As with web development in Australia, building a robust mobile app requires much consideration, diligence and most importantly expertise. We recommend you to only work with experienced app developers just as you would work with professional Magento website designers and developers when building a Magento website.

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