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Sponsorship

Sponsorship. Or How to win new business and influence customers. To Sponsor or not to Sponsor?. Sports Sponsorship is an enormous business and no team or sportsman seems to be complete without a sponsor of some kind

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Sponsorship

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  1. Sponsorship Or How to win new business and influence customers

  2. To Sponsor or not to Sponsor? • Sports Sponsorship is an enormous business and no team or sportsman seems to be complete without a sponsor of some kind • Not only this but businesses are now being judged by customers on their sponsorship profile and their overall impact on society and the environment • It is important therefore for a business to get the right profile of Sponsorship, involved with the right sport in the right way • Hockey offers an opportunity to get involved with a growing, youth oriented sport that has a growing profile and key involvement in the Olympic Games

  3. Hockey in the UK • Hockey is a clean, disciplined, fast and skilful game, popular with men, women and juniors • A major sport at every Olympics • Major countries include Germany, Holland, Spain, India, Pakistan, Australia, New Zealand, Japan, South Korea, Malaysia, Argentina, USA, Canada, China, Russia and South Africa • There are over 80,000 players and 3,000 clubs in the UK • National coverage

  4. Team Bath Buccaneers Profile • Team Bath Buccaneers is the West’s largest and most successful club and is partnered with the University of Bath Sports Development Department with world class facilities • The Men’s 1st xi play in the Slazenger England Hockey League Western Conference • There are a further 9 men’s team • The Women’s 1st XI have just been promoted to the Slazenger England Hockey League League Western Conference for the first time. • There are a further 5 women’s teams • Over 14 different junior sides from U9 to U18 for both boys and girls • The U15 junior boys were 3rd in the National Club Competition in 2007 • We run the largest mixed hockey festival in the West • We host a major indoor league in December • The University of Bath are in line to host one of the major Olympic Teams in 2012 • Details available at www.teambathbuccaneers.co.uk and www.teambath.com

  5. Sponsorship Opportunities • We offer the chance of sponsorship at a number of levels • Use the menu on the left to get more details • If you like what you see then go to Next Steps • All sponsorships include • Logo in Club fixture list • Logo and link on website sponsor pages • Advertisement on club notice board • Press launch and ongoing press coverage

  6. Full Club Sponsorship SPONSORS PACKAGE • Length of Contract: Minimum three years • Logo on all playing Kit and Merchandise • Logo on letterheads • Logo and hyperlink on website header for every page • Logo used for other activities (by agreement) • Pitch side advertisement • Advertisement in fixture card • Website Advertisement with link to sponsors website • Two free programmes for all Home EHL and EH Cup matches • Four free tickets to annual club dinner dance • Cost circa £10,000

  7. Junior Academy Sponsorship SCOPE • The Academy provides the opportunity for youngsters to be introduced to the game of Hockey and be guided to maximise their potential and ease their integration into the adult game. The academy is the largest and most successful in the West of England • U9 and U11 mini hockey on Sundays with over 100 members. 3 mixed sides in league and cup competitions • U13 & U15 with 90 members with 4 teams . Winners of both boys and girls Avon League 2006/7. Boys U15 claimed third place in the England Hockey National Knock Out Cup 2006/7 • U18 Boys and Girls teams in the National Knock Out Cups SPONSORS PACKAGE • Length of Contract: Minimum two years • Logo on junior academy shirts • Logo on letterheads • Logo and hyperlink on website home page • Logo and link on all junior website pages. • Logo used for other junior activities (by agreement) • Pitch side advertisement • Advertisement in fixture card • Website Advertisement with link to sponsors website • Cost circa £2,500

  8. Junior League/Cup Sponsorship SCOPE • The Club organizes an under 9 and Under 11 League and Cup competition • Currently 29 teams take part from local schools and clubs • It ends with a cup day that often attracts additional teams • It is well supported by parents and teachers SPONSORS PACKAGE • Length of Contract: Minimum one year • Logo adopted in league name • Logo on letterheads and entry forms • Logo on flyers, fixture list and league tables • Logo in fixture card • Logo and link on Junior League pages • Pitch side advertisement • Logo on trophies • Cost circa £2,000

  9. Team Sponsorship SCOPE • Men’s 1st XI play in the Slazenger England Hockey League Western Conference and are therefore in the top 40 clubs in the country with high profile National Press coverage • Women’s 1st XI have just won promotion to the Slazenger England Hockey League Western Conference for season 2009/10 • 9 further men’s teams in regional leagues from Plymouth to Gloucester and Swansea to Marlborough. • 5 further Women’s sides • Men’s Indoor team, England Hockey Indoor League Div 1 • Ladies Indoor team. West Champions 2006 • Mum’s team – junior’s parents play in a series of friendlies and a triangular tournament • Sponsorship can be for one or more teams SPONSORS PACKAGE • Length of Contract: Minimum one year • Logo on sleeve of playing kit • Logo and hyperlink on website • Logo used for other activities (by agreement) • Pitch side advertisement (additional cost) • Advertisement in fixture card • Website Advertisement with link to sponsors website • Cost 1st Teams circa £2,500, others circa £750

  10. Player Sponsorship SCOPE • We have a range of players from full internationals to promising juniors • Individual Sponsorship is to assist players in meeting costs of participation • Sponsorship value split 50/50 with the club SPONSORS PACKAGE • Potential to sponsor monthly player awards • Length of Contract: Minimum one year • Logo on sleeve of playing kit • First Team also have logo on all EHL/EH Cup programmes • Player support of other activities (by agreement) • Pitch side advertisement (additional cost) • Advertisement in fixture card • Cost 1st team circa £500, others £250

  11. Website Sponsorship SCOPE • The website is a fundamental part of the club. It manages club membership, results, match reports and team selections • Receives over 300 hits per week • Has a Google Page Rank of 2 • Visit www.teambathbuccaneers.co.uk for more information SPONSORS PACKAGE • Length of Contract: Minimum two years • Customised Website landing page • Logo and link in the links section • Web Advertisement and link on homepage • Logo in Fixture Card • Pitch side advertisement (additional cost) • Cost circa £2,000

  12. Mixed Hockey Festival Sponsorship SCOPE • Now in its 8th year with over 400 players from all over the UK and Ireland it is one of the largest mixed festivals in the UK • The festival is supported by a number of social events with the highlight being the Saturday night fancy dress Ball • Excellent Sponsorship for the Catering and Entertainment industries as well as clothing, equipment and merchandising SPONSORS PACKAGE • Length of Contract: Minimum one year • Logo adopted as part of festival name • Logo on all festival communications • Advertisement in Festival programme • Pitch side advertisement • Display /Stand during festival • Logo on all trophies • Logo on all merchandise • Logo and link on festival landing page • Logo and link on mixed festival page • Four free tickets to Festival ball • Additional promotional activities by agreement • Cost circa £1,500

  13. Indoor League Sponsorship SCOPE • The club organises the only indoor league in the area • It is held during December SPONSORS PACKAGE • Length of Contract: Minimum one year • Logo adopted in league name • Logo on letterheads and entry forms • Logo on flyers, fixture list and league tables • Logo in fixture card • Indoor pitch side advertisement • Outdoor pitch side advertising (at extra cost) • Logo on trophies • Cost circa £500

  14. Club Annual Awards Sponsorship SCOPE • Black tie event held at the end of the season in a high profile location with over 160 attendees • Annual awards for seniors and juniors • High Profile guests • Includes the dinner dance SPONSORS PACKAGE • Length of Contract: Minimum one year • Branding included in event name • Branding on tickets and menus • 4 Free tickets • Speech opportunity • Sponsorship of club awards • Cost circa £750

  15. Indirect Support/Sponsorship SCOPE • Provide employment to assist player or coach recruitment • Provision of transport, kit or printing • Professional services such as event planning SPONSORS PACKAGE • Advertisement in Fixture card • Logo and link on Website • Logo on notice board

  16. What to do next • Call Nick Kendall to arrange a meeting • Visit the Sports Training Village to see the environment you will be associated with • Visit www.englandhockey.co.uk • Visit www.teambathbuccaneers.co.uk • Visit www.teambath.com and select “Hockey”

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