Sponsorship
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Sponsorship PowerPoint PPT Presentation


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Sponsorship. http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related. Why invest in sport??. Sponsor name & product given publicity Association developed between product and performer Sponsor is associated in supporting the community or country Reduces amount of tax paid by company.

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Sponsorship

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Sponsorship

Sponsorship

http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related


Why invest in sport

Why invest in sport??

  • Sponsor name & product given publicity

  • Association developed between product and performer

  • Sponsor is associated in supporting the community or country

  • Reduces amount of tax paid by company


Advantages and disadvantages of sponsorship

Advantages and Disadvantages of Sponsorship


When considering to sponsor

When considering to sponsor

Factors:

  • Success of team or individual

  • Popularity of sport, team or individual

  • Media coverage

  • Participation levels in the sport

  • Sustainability of the sport


Aspects that receive sponsorship

Aspects that receive sponsorship

  • Events – competitions, finals, internationals

  • Governing Bodies and coaching schemes

  • Stadiums, stands, etc.

  • Amateur teams and/or individuals (training and equipment costs)

  • Professional teams and/or individuals


Ethical aspects of sponsorship

Ethical aspects of sponsorship


Institute of sports sponsorship iss

Institute of Sports Sponsorship (ISS)

  • Is a not profit making group of companies, run by a committee

  • Has links to Sport England and the Central Council for Physical Recreation (CCPR)

  • Aims:

    • Bring sports and sponsors together

    • Ensure companies receive a fair return on their investment

    • Try to preserve the traditional nature of sport

    • Run the Sportsmatch scheme with the government


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