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Sponsorship. http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related. Why invest in sport??. Sponsor name & product given publicity Association developed between product and performer Sponsor is associated in supporting the community or country Reduces amount of tax paid by company.

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Presentation Transcript
sponsorship

Sponsorship

http://www.youtube.com/watch?v=v4ym1c4KRDc&feature=related

why invest in sport
Why invest in sport??
  • Sponsor name & product given publicity
  • Association developed between product and performer
  • Sponsor is associated in supporting the community or country
  • Reduces amount of tax paid by company
when considering to sponsor
When considering to sponsor

Factors:

  • Success of team or individual
  • Popularity of sport, team or individual
  • Media coverage
  • Participation levels in the sport
  • Sustainability of the sport
aspects that receive sponsorship
Aspects that receive sponsorship
  • Events – competitions, finals, internationals
  • Governing Bodies and coaching schemes
  • Stadiums, stands, etc.
  • Amateur teams and/or individuals (training and equipment costs)
  • Professional teams and/or individuals
institute of sports sponsorship iss
Institute of Sports Sponsorship (ISS)
  • Is a not profit making group of companies, run by a committee
  • Has links to Sport England and the Central Council for Physical Recreation (CCPR)
  • Aims:
        • Bring sports and sponsors together
        • Ensure companies receive a fair return on their investment
        • Try to preserve the traditional nature of sport
        • Run the Sportsmatch scheme with the government
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