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State of Michigan Web 2.0 Standards Update

State of Michigan Web 2.0 Standards Update. CMA User Group Meeting April 15, 2009 Michelle Stiffler eMichigan Web Development. Current SOM social media sites. Facebook, YouTube, Twitter, MySpace, LinkedIn, etc., Used to post events, jobs, news, videos, podcasts Post non-SOM articles

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State of Michigan Web 2.0 Standards Update

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  1. State of Michigan Web 2.0 Standards Update CMA User Group Meeting April 15, 2009 Michelle Stiffler eMichigan Web Development

  2. Current SOM social media sites • Facebook, YouTube, Twitter, MySpace, LinkedIn, etc., • Used to post events, jobs, news, videos, podcasts • Post non-SOM articles • Promote a “Cause” (example: CTF) • Citizen input and stories

  3. Why do we need standards? • Users need to know they are viewing an “official” SOM page • Consistency, extending Michigan.gov brand • Maintain professional appearance on the Web • Protect image of state employees • Reduce occurrence of offensive comments, images, or advertising • Ensure only SOM content is posted to SOM pages • Include contact information and links back to Michigan.gov sites

  4. Examples of need for standards • Profile image attire not professional • Link to profile image of employee in bikini • Groups using MDOT in name, not official pages • Member photo shows MSU student chugging beer • Advertising in context (not Facebook ad) • Inappropriate comments by employees • Linking to LSJ.com (gasp!) • Overuse of tinyurl.com

  5. Standard image for Facebook • Currently in development, but not a major enhancement • Profile image is 200 px wide • Cause page image is 240 px wide • A simple Michigan.gov branding will be applied to profile images • Example of possible standard image:

  6. Sample “branded” image

  7. Where we are now • Working with MDIT OES to integrate Web 2.0 into the AUP • Close to approving standard Michigan.gov branding for profile images • Preparing social media “Best Practices” to be included in the State of Michigan Look and Feel Standards for e-Government Applications document

  8. Questions? • Send comments or suggestions to Michelle Stiffler, stifflmr@michigan.gov

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