Contemporary Business Writing Fundamentals of Modern Business Writing 现代商务英语写作的基本原则 Business Letter Writing 商务信函写作 Report Writing 报告写作. Business English Writing Establishing Business Relations 建立贸易关系 Inquiries and Requests 日常询盘 Replies 回复函
Contemporary Business Writing
Business English Writing
Establishing Business Relations 建立贸易关系
Inquiries and Requests 日常询盘
Declining a Counteroffer 拒绝还盘
Complaints and Claims 投诉与索赔
Adjustments to Claim Letters 索赔复函
Urging Establishment of Letter of Credit 催证
Invitations and Thank-you Letters 邀请函与感谢信
Notes and Announcements 便条与通知
Letters of Application 申请信
Recommendation Letters 推荐信
Establishing Business Relations建立业务关系
2. Chambers of commerce
3. Advertisement in the media
4. Commercial counselor´s office in foreign countries
5. Exhibitions and trade affairs
1. We have obtained / come to know / heard / learned your name and address from our embassy in your country.
2. We owe your name and address / fax number / postcode / business scope / products / E-mail address to China Council for the Promotion of International Trade in Beijing.
例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pharmaceuticals in your country.
例：Your name has been introduced /suggested / brought forward / given to us by Citibank, Shenzhen office.
例：We have the pleasure to introduce
take pleasure in introducing
take the liberty of introducing
avail ourselves of this opportunity to introduce
are venturing to write to introduce
wish to introduce
ourselves to you as a state-operated corporation dealing in light industrial goods.
例：We are thankful / grateful / obliged / indebted to the Chinese Embassy in Vienna for giving us your name and address.
例：Specializing / Being experienced / Having been for years / Dealing exclusively in the export of Chinese............
例：It is hoped that through our endeavors / to our mutual benefit / for our common interests we can promote........
结 束 语
例：we await / appreciate / expect / anticipate / hope to receive your favorable reply.
Sample Letters for Establishing Business Relations
Your name and address have been given to us by the Hongkong & Shanghai Banking Corporation of Jakarts . We are now writing to you for the establishment of business relations.
We have had no contact with yout country before. In view of the developing friendly relations between our two countries, we wish to ascertain whether cooperation to the advantage of both our firms could be established. We invite you to send us details and prices, possibly also samples, of such goods as you would be interested in selling, and we shall gladly study the sales possibilities in our market . On the other hand, please favor us with a list of those goods you are interested in obtaining from us so that we might be able to quote on some and give you all the necessary information regarding supply possibilities.
We owe your name and address to the Chamber of Commerce, Tokyo, who informed us that you are in the market for Personal Computers.
We are one of the largest computer manufactures in our country in our country and have been handing various kinds of computers for about 10 years. We approach you today in the hope of establishing business relations with you and expect, by our joint efforts, to enlarge our business scope.
In order to acquaint you with our business lines, we enclose a copy of our illustrated catalogue covering the main items suppliable at present. If you are interested in any of the items, please tell us by fax. We´ll give you our lowest quotations and try our best to comply with your requirements.
Our customers are always satisfied with our products and the service after the sale. We believe that you will be, too , after we do business together.
Our banker is the Bank of Tokyo, Japan. They can provide you with information about our business and finances.
We are looking forward to your early reply.
business scope =
line of business 经营范围
Manufacturers Write to Importers
Now more and more factories and manufacturers are allowed to sell their products
in the world market. If you are working in such an enterprise with the Government´s
approval of import and export, you will be write directly to the importers abroad for the
sale of your products without any help from an export company.
Sample Letter 1:
We have been manufacturing this product for 20 years.
Our success in trade, which can be seen from our rapid expansion from a single factory
of medium size twenty years ago to a total number of fourteen large modern factories
situated at various places in the Pudong Development Zone today, depends entirely on
the trustworthiness of our products. Our trade name, which we value so much, will
sufficiently warrant your confidence in us.
Complete the following sentences
一. We have the pleasure of
1. 告诉你们，我们已经与贵方代表( representative ) 取得了联系。
二. We are appreciative of
1. 贵方有和我公司建立贸易关系的意向( intention )。
on the recommendation of..承..推荐、介绍
by courtesy of ...
through the courtesy of...承..的好意相告
三. 1. 承蒙中国银行的介绍，
we learnt that you are the chief importer of electric appliances in your
Translate the following letter into English
美国 J & M 有限公司已将贵公司的名称和地址告知我们，并认
1. Generally speaking, this type of letter should include the sources of information related to
-the address, e.g. how you know his name and address;
-your intention, i.e. Why you are writing to him;
-a brief introduction of your firm, e.g. your business scope、 your branches, and also your liaison offices, if any; references as to your firm´s financial standing and credit rating, etc.
2. If you are in the market for the goods the addressee can export, you may also request for samples, price-list, catalogues, etc. Meanwhile you may state simple, clearly and concisely what you can sell.
Report Writing 报告写作
Make corrections in the format of the following letter
Rocky Mountain High Country Realty
Mile High Building
One Denver Plaza
Denver, Colorado 80200
Pueblo, CO 81002
2009 West Prospect Street
Ms. Kim Jameston, Attorney
Dear Ms. Jameston:
We appreciate your April 23 letter concerning the failure of one of our sales
Representatives to inform your client of the possible zoning of the Blake property.
Please accept my sincere apology for not having corresponded with you sooner.
ROCKY MOUNTAIN HIGH COUNTRY REALTY
Sales Manager, Joe Crossman
Ms. Ms. Kim Jameston, Attorney
2009 West Prospect Street
Pueblo, CO 81002
ROCKY MOUNTAIN HIGH COUNTRY REALTY
Letterhead Systems A/S Corporation
Tel:+45 83894232 Fax:+45 83894234 Web Site: www.systems.com
Dateline March 23, 2004
Inside Address Mr. Jame 收信人姓名
Director of Personnel 收信人职位、头衔
Windsor Mils Inc. 单位名称
212 Magnolia Avenue 门牌号码、街道名称
Spartanburg, South Carolina 29301 城市、州、邮编
The United States of America 国家
Attention Line Attention Mr .Li (指定收信人或某个部门）
Salutation Dear Mr. Zhang
Subject Line Re / Subject: Claim No. MA-457972 信文的主旨
Complimentary Close Cordially,
Organization Name Systems A/S Corporation
Author, Title Joe Grossman
Department Sales Manager
Reference Initials XYW : SH
Enclosure Notation Encl.
Copy Notation CC to Mr. Zhang
March 10, 1999
Professor Fan Hong
Foreign Languages Department
Jiangxi normal University
Dear Prof. FAN,
I am very interested in Business English and wish to learn more from
your lectures. This week I am going to write a letter to IBM company
Requesting information about the availability of a product. Could you
Please send me some information on the formats of the business letter?
I would be very grateful for your kind help and early reply.
Very sincerely yours,
Very truly yours,
Yours very truly, Faithfully yours,