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City of Greenville “With Change comes Opportunity”

City of Greenville “With Change comes Opportunity”. Greenville’s Future. Overview for Today. Objective Presentation of Findings Next Steps Implementation Elements. Objective. Economic Development – Types of Income. Basic Jobs – produce income from outside the community – e.g. mfg.

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City of Greenville “With Change comes Opportunity”

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  1. City of Greenville “With Change comes Opportunity”

  2. Greenville’s Future

  3. Overview for Today • Objective • Presentation of Findings • Next Steps • Implementation Elements

  4. Objective

  5. Economic Development – Types of Income • Basic Jobs – produce income from outside the community – e.g. mfg. • Non-Basic Jobs – re-circulate the income already there – e.g. retail. • Transfer payments – passive income from outside – e.g. Social Security.

  6. Existing Conditions Phase I Findings

  7. In a global knowledge-based economy, what are Greenville’s Strengths, Challenges, Opportunities, and Threats?

  8. Strengths • Community Collaboration • Hospital/Healthcare • Rural, not isolated • Workforce Availability • Proximity to Lansing and Grand Rapids

  9. Challenges • Transportation Infrastructure • Lack of High-tech Degree Workforce • Michigan Economics • Lack of Public Transportation • Cost of doing Business in Michigan/Greenville

  10. Opportunities • Lansing & Grand Rapids • Convince people what they need is in Greenville • Availability of Resources • Connection to medical development in Grand Rapids • Target industries that don't rely on transportation issues

  11. Threats • Proximity to Grand Rapids • Regional Competition • Lack of Trained Workforce • Entitlement Mentality • Families in Need

  12. Targeted Industries • Food Processing • Back Office • Medical Life Sciences • Chemicals & Pharmaceuticals • Plastics & Metals Production Technology

  13. Next Steps Target Marketing

  14. Going Fishin’ • Why Go Fishing in the First Place? • What Fishing Gear Do I Need? • What Kind of Fish am I Fishing For? • What Fish are Biting? • What Causes Fish to Bite?

  15. Going Fishin’ (Con’t) • When to Go Fishing? • Where are the Fish Biting? • What Bait to Use? • Who Should I Take Fishing?

  16. Phase II • Target Industry Profiling • Lead Development • Lead Qualification

  17. Implementation Elements Recommendations

  18. Strategies • Use MCC & M-TEC as catalysts • Workforce Knowledge Inventory • Partner with the Right Place Organization • Develop Entrepreneurs • Leverage Hospital

  19. Strategies (Con’t) • Promote Tourism • Engage Youth • Modify Website • First Contact Training • Renovate Airport

  20. Leadership – Consensus

  21. Discussion • Dean Whittaker, President • dean.whittaker@whittakerassociates.com • Joel Burgess, Vice President Economic Development Services • joel.burgess@whittakerassociates.com • Tammy Hart, Account Manager • tammy.hart@whitttakerassociates.com 44 East 8th Street, Suite 420 Holland, MI 49423 616-396-4500

  22. Thank You

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