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Corebridge for Lync Product Line - PowerPoint PPT Presentation

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4. Corebridge for Lync Product Line. Continuity Strategy. Corebridge for Lync is a Gradual Approach and evolution from COGS. Full Lync Unified COM. Enterprise Telephony & Lync IM & Video. Enterprise Telephony IM & Video. Enterprise Telephony. CB4Lync software.

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Corebridge for Lync Product Line

Continuity strategy
Continuity Strategy

Corebridge for Lyncis a Gradual Approach and evolution from COGS

Full Lync

Unified COM

Enterprise Telephony & Lync

IM & Video

Enterprise Telephony

IM & Video

Enterprise Telephony

Cb4lync software
CB4Lync software

Telephony both enterprise and Lync soft phone


CB4Lync Software


Presence including enterprise multi-device and mobile phone set


Available with both Lync and enterprise telephony infrastructure

  • CB4Lync client Software interconnects with Lync components

  • Built on Microsoft Lync SDK – UCMA 3.0

  • Unifies the various Lync enterprise voice Features


  • Leverage Microsoft Lync Server for external telephony control without customers having to upgrade or replace their PBX.

  • Implement Microsoft unified communications workflows and processes consistently across disparate telephony infrastructure.

  • Mobilize Microsoft field sales globally to increase license penetration, deployment and renewal of MS UC stack.

  • Increased adoption of Microsoft UC Strategy as the telephony solution of choice

  • The ISV partner can immediately deliver an Application Platform to further integrate Voice Recording, ACD, Dealer Boards, Workflows & Processes within Microsoft UC Strategy.

  • Avoid unnecessary expense because it delivers on the promise of Microsoft UC by improving performance without expensive infrastructure upgrades

What does cb4lync deliver
What does CB4Lync deliver?

  • With CB4Lync, the following functionality are enabled from Microsoft Lync client

    • Make calls to any internal or external number by using the company existing telephony infrastructure

    • Answer incoming calls from external numbers

    • Hang up, Hold, un-hold

    • Transfer and redirect calls to external and internal numbers

    • Conference call

    • Presence “bean” is enhanced by injection of telephony presence for existing PBXs including mobile phones

    • Video Call

    • Chat and IM

    • Support of multi-device including mobile phone set

    • Coexistence of Lync Soft phone and user desk phone

    • Click to call from any application

  • CB4Lync uses industry-standard telephony interfaces to control the PBX. Amongst others, CB4Lync supports PBXs from:

  • Cisco, Nortel, Avaya, Aastra, 3Com, Ericsson, Alcatel, NEC, Siemens, Panasonic, Mitel, IPC, Etrali, Matracomm, Philips, Samsung, Tenovis, TransTel

What are the customer benefits
What are the customer benefits?

  • Customer benefits:

    • Leverage Microsoft Lync Server for external telephony control without having to upgrade or replace their PBXs

    • Implement Microsoft unified communications work flows and processes consistently across disparate telephony infrastructures

    • Customers isolate the complexity of PBX hardware from software with Corebridge CATS technology (Common Access for Telephony services)

    • The telephony system continues to work without interruption if CB4Lync becomes temporarily unavailable

    • No PBX downtime during deployment. No telephony service interruption

    • No RCC , No Mediation server, No Sip Trunking

    • Native UCMA 3.0 Lync Solution

    • Centralized Administration

    • Easy deployment

  • Which result in:

    • Increased ROI of the telephony infrastructure

    • A clear roadmap for migration to a full Entreprise Voice VoIP telephony solution using Microsoft Lync as the communications hub. “VoIP as you are”.

    • Reduced costs by offering a single solution for disparate telephony infrastructures

      • e.g. Mitel in London, Cisco in New York and Alcatel in Paris

    • Enhanced rich presence information enabling users to make better communications decisions

CB4Lync Platform

Corebridge for Lync Server

Customer Telephony environments


CATS Server Software

Common Access for Telephony Services


Application Server Software



Telephony Protocols

Skinny, CSTA,



Mitai, CTC..




CB4Lync Client

  • Multi devices :

  • Desk phone

  • Lync Soft phone

  • Mobile Phone

Simple architecture








Smart phone






Corebridge for Lync









Dealer board



Mobile (WP7)

Universal and Gradual Approach

Because Corebridge for Lync is hardware agnostic, it can bridge between business divisions using different telephony platforms. Enable Control of desk phone from Lync client application - PBX independent

This same agnosticism enables company to provide a roadmap during transition to new telephony infrastructures – the end users continue to see the same single view of the customer, the same application interfaces and consistent business processes and workflows.

CB4Lync Client Application


….. Screen shots

Make Call

  • Audio Call – Multi Device

  • Select your preferred Device

    • Your Desk Phone , or

    • Your Lync Phone, or

    • Your Mobile Phone


Enter a phone number

Dial Lync or Extension Number

Dial External Number

Automatic detection of National, International, internal Numbering Rules

Automatic detection of National, International, internal Numbering Rules

Automatic detection of National, International, internal Numbering Rules

During the Call

Start Video Session….

Start Chat….

Right Click on the call….


  • Display Phone Presence

  • All Devices

    • My Desk Phone , and

    • My Lync Phone, and

    • My Mobile Phone

Click to Call from Any Application

  • image OCR mode

  • On any text

Using Standard Corebridge Client

Access to user profile

Send Instant Message

Start Video Call

Display (ALL) user Presence

Right Click .

What else to be implemented with lync
What else to be implemented with Lync ?

Corebridge is a leading world class supplier of CEBP solutions.

The full Corebridge suite solution includes:

  • Unified contact directory spanning all business applications and personal contact stores (e.g. Microsoft Outlook and Lotus Notes)

  • Full telephony control from a desktop application

  • Click-to-call from any number anywhere on the desktop

  • Call logs tagged with contact data – name, company etc.

  • Business intelligence reporting on telephony usage and user working patterns

  • “Data driven” call routing – routing decisions are made according to data in LOB applications e.g. CRM

  • Personal call routing – control who gets through to you, where and when

  • Telephony enablement of applications including click-2-dial from inside the application, automatic completion of call records, screen popping etc.

  • Any application – any PBX

End Of Document

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