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Product Partnerships

Product Partnerships. J412/512 US Film Industry Nov 7, 2013. Product Placement. What do you think about product placement in movies? Write down a few examples…. http:// www.youtube.com / watch?v =KjB6r-HDDI0 . Product Placement Merchandising Cross Promotions and Tie-ins.

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Product Partnerships

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  1. Product Partnerships J412/512 US Film Industry Nov 7, 2013

  2. Product Placement What do you think about product placement in movies? Write down a few examples…

  3. http://www.youtube.com/watch?v=KjB6r-HDDI0 Product Placement Merchandising Cross Promotions and Tie-ins

  4. The Ford Mustang and I Am Legend https://www.youtube.com/watch?v=AbcnWCJORIs

  5. Product Placement • Top brand = Apple (followed by Nike, Chevrolet and Ford) • When product placement is faked? • Fictional brands brought into existence? • Is no product placement possible?

  6. Marketing Campaigns Partial case studies

  7. The Lorax What is this book about? Turning into a movie Produced by Universal Studios How to promote?

  8. http://www.youtube.com/watch?v=gjRisj1vaDo Article: http://www.motherjones.com/blue-marble/2012/02/lorax-blowing-smogulous-smoke • Nearly 70 partners • Mazda Crossover SUV, Whole Foods, Stonyfield Farm, HP, Doubletree Hotels, IHOP, Seventh Generation, etc.

  9. Petition “We were excited for The Lorax movie to come out in March, but when we went to the movie website, there was absolutely nothing about saving the Earth which is what Dr. Seuss wanted us to learn. The site is more about selling tickets. The trailer did not include much about the environment, either! We think Universal Pictures needs to “green up" this website.” http://www.youtube.com/watch?v=io_JAgY6NWE&feature=youtu.be

  10. Man of Steel • Produced by Warner Bros. • Most product partnerships ever • $225 million budget • $160 million in product partnerships

  11. "When filmmakers care most about the products they hawk, audiences will stop caring about the films.... The more a movie resembles a plaything or a theme park ride, the more easily it is cloned and copied until it loses any compelling spirit of its own.” Janet Maslin (New York Times, May 2, 1999)

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