the importance of residency in evaluating risk to communities
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The importance of residency in evaluating risk to communities. Richard Owen. Why Bother? . Variance – Residents. Variance – Casualties. Leeds Commuters. Commuter Drivers crashing in Leeds Leeds 67.9% Bradford 7.5% Wakefield 5.8% Kirklees 3.9%

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leeds commuters
Leeds Commuters

Commuter Drivers crashing in Leeds

Leeds 67.9%

Bradford 7.5%

Wakefield 5.8%

Kirklees 3.9%

Selby 1.8%

Harrogate 1.7%

74.2% of casualties from Leeds

road risk vs resident risk
Road Risk vs Resident Risk
  • Road Risk – Crashes occurring on the roads in an area by million vehicle miles
  • DfT preferred measure
  • Distorted by inaccurate survey data
  • Biased against very busy urban areas
  • Resident Risk – Resident Casualties (corrected) from an area by population
  • Better insight into populations (not roads)
  • Requires MAST
your next steps
Your next steps
  • Review your target groups
  • Where are your casualties from?
  • Where do your residents get injured?
  • Consider how to reach your target audience
  • Explore Small Areas
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