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Grassroots Leadership Using Social Media

Grassroots Leadership Using Social Media. “ A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. ” - Scott Cook, Intuit Chairman & P&G Board Member. What is “Social Media?”.

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Grassroots Leadership Using Social Media

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  1. Grassroots Leadership Using Social Media

  2. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, Intuit Chairman & P&G Board Member

  3. What is “Social Media?” Social Media is a conversation supported by online tools that leverage human relationships to carry messages

  4. Media is no longer just about broadcasting

  5. It’s about building and maintaining relationships

  6. Information consumption is changing…

  7. Multiple inputs and outputs

  8. Don’t underestimate the power of one Janis Krums – ferry passenger, first to tweet about US Airways flight 1549 before any traditional media

  9. Social Media Landscape Facts and figures

  10. Over 1B+ active users • 50% login daily • Over 2.5B photos uploaded each month • Users spend over 500B minutes per month on the site • 400 million users via mobile devices

  11. A business-oriented network founded in 2002 • Currently has 185M+ members in 200 countries • “Gated Access Approach” and multi-tiered connections • LinkedIn Groups feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.

  12. Founded in 2005 • 500M unique visitors monthly • 92 billion page views • 2.9B hours are spent on YouTube monthly • 400 tweets per minute bearing a YouTube link

  13. Founded in 2006 as a “micro-blog” • Text posts of 140 characters or less • Over 380M tweets per day • Over 300M users • Over 1.6B search queries per day • Largest age group is 35-49

  14. The power of the “re-tweet”

  15. Successful Grassroots Campaigns • Have an active, concerned community • Have a cause to galvanize around • Utilize online resources (Facebook page, Twitter, email campaigns, petitions, phone numbers, actions) • Leverage online influencers • Gain mainstream media attention

  16. Resources • www.change.org • www.patch.com • www.facebook.com • www.twitter.com • www.mashable.com

  17. Thank you!

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