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Using Social Media to Facilitate Family Leadership

Using Social Media to Facilitate Family Leadership. Maureen Casey. A quick YouTube Video. Social Media Revolution. Social Media. Blogs Social network sites Video sharing Micro blogging Wikis Social Bookmarking Forums Photo Sharing. Some Facts.

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Using Social Media to Facilitate Family Leadership

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  1. Using Social Media to Facilitate Family Leadership Maureen Casey

  2. A quick YouTube Video Social Media Revolution

  3. Social Media • Blogs • Social network sites • Video sharing • Micro blogging • Wikis • Social Bookmarking • Forums • Photo Sharing

  4. Some Facts • 66% of online adults use one or more social media platforms • 50% of social media users check their sites in the am • 53% of American cellphone users have a smartphone

  5. Why use social media? • Information • Support • Similar experiences • Location is no barrier • Always available • Chronicle change • “Free”

  6. What Help do Families Need? • Evaluating information • Quick searches • Navigating official sites • Creating an action plan

  7. What do Families say?

  8. Be Social • Share • Re-purpose • Re-package • Re-use • Re-share • Acknowledge original sources

  9. Be Authentic • Be honest • Don’t know, say so • Strength-based • People-first language

  10. Set Ground Rules • Explain FERPA • Explain Records • Use message feature for specific ?’s • Set expectations for frequency of posts • Model how to post

  11. Help families protect their privacy • Educate families • Challenge families

  12. Gently Correct • Share evidence-based research • Point folks to reputable sources • Don’t get personal

  13. Personal vs. Professional Friends Fans Share what you are doing/thinking Connect with friends, relatives, old classmates Experience life milestones Newsfeed Interact with current or future clients Establish your organization as an expert Spread your organization’s mission without the expense of advertising Fanpage wall

  14. Start with a Simple Plan • Decide on a name • 1 blog post per month • Awareness months • APR/SPP calendar • Post important event dates • “Like” similar pages and re-share their posts

  15. Brand

  16. Take Action

  17. Post Event Dates

  18. Expand the Reach of Others

  19. Use Blogs

  20. Use FB without being on FB

  21. Use Trusted Administrators

  22. Ask Questions

  23. Use #Hashtags

  24. Join National PR Campaigns

  25. Re-share

  26. Pin & Re-pin

  27. Bookmark

  28. Wikis

  29. Join a CoP

  30. Need More Advice?

  31. Final Thoughts • Start Small & Build • Review our Handouts • Partner • Be social—share! #B25 #disability #eifa

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