1 / 8

Reaching adolescents through the media & through mobile phones

This training course explores the importance of mass media and mobile phones as effective means to reach adolescents with messages about their health, including sexual and reproductive health. It discusses the use of targeted media, new media, social media, and mobile phones in reaching and engaging adolescents, and highlights the impact of mHealth interventions on adolescent sexual health.

shannonr
Download Presentation

Reaching adolescents through the media & through mobile phones

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching adolescents through the media & through mobile phones Dr V Chandra-Mouli (chandramouliv@who.int) Training Course in Sexual and Reproductive Health Research Geneva 2016 October 2016

  2. Key statement 1 • Adolescents and young people are attuned to mass media for information & cues on how to behave. • Hence, mass media is an important means of reaching them with messages about their health, including sexual & reproductive health.

  3. Key statement 2 • A systematic review by WHO showed that mass media interventions (radio, television and print) which combined with supporting media (posters, booklets/pamphlets, videos & theatre performances) are effective in improving knowledge, self efficacy in contraceptive use, influencing some social norms, increasing interpersonal communication & increasing condom use. Source: WHO. Preventing HIV/AIDS in young people. Evidence from developing countries. What works. WHO. Geneva. 2007.

  4. Key statement 3 • In both high and low income countries, a section of radio, television & print media targets adolescents and young people. • Targeted mass media represents a powerful means of understanding what adolescents and young people are concerned about & reaching them with messages tailored to their needs and preferences.

  5. Key statement 4 • Adolescents and young people everywhere are turning away from 'traditional' mass media to 'new' media for information & entertainment. • New media use electronic means to enable users to access content. New media includes video recordings, audio recordings, CD Roms and online content.

  6. Key statement 5 • In just a few years, social media has radically transformed how people link up and communicate with each other. • It is a powerful tool to reach & engage adolescents and young people. • It is also associated with negative outcomes – including cyber-bullying, sexual predation and drawing impressionable young people into fundamentalist groups.

  7. Key statement 6 • Mobile phone subscriptions are surging worldwide; including in the poorest countries of the world. • They represent a powerful way of reaching adolescents and young people with tailored content. • They provide the means to reach them with information that they desperately need, when lack of comfort & capacity are important barriers to communication between adults (family members, teachers, health workers and others) and adolescents and young people. • m4RH is an exciting initiative which uses this technology to reach adolescents and young people with contraceptive information (http://m4rh.fhi360.org/)

  8. Key statement 7 • "Most published studies of mHealth interventions are from developing countries." A I Chukwuemeka. Is mobile health (mHealth) the magic bullet ? A short review of the impact of mHealth on adolescent sexual health. Journal of Public Health & Epidemiology. 2015. Volume 7 (8), 252-268. • To fill this gap, WHO is carrying out an intervention study in two sites, to test the impact & coverage of an on-demand m-Health system. L Gonsalves et al. Adolescent/Youth Reproductive Mobile Access and Delivery Initiative for Love and Life Outcomes (ARMADILLO) Study: formative protocol for mHealth platform development and piloting . Reproductive Health. 2015. 12.67. DOI

More Related