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Let’s Analyze Popular Culture and Media using Critical Lenses

Let’s Analyze Popular Culture and Media using Critical Lenses. The Importance of Viewing our World through Critical Lenses.

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Let’s Analyze Popular Culture and Media using Critical Lenses

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  1. Let’s Analyze Popular Culture and Media using Critical Lenses

  2. The Importance of Viewing our World through Critical Lenses The main reason for studying theory at the same time as literature is that it forces you to deal consciously with the problem of ideologies...There are many truths and the one you will find depends partly on the ideology you start with. [Studying theory] means you can take your own part in the struggles for power between different ideologies. It helps you to discover elements of your own ideology, and understand why you hold certain values unconsciously. It means no authority can impose a truth on you in a dogmatic way--and if some authority does try, you can challenge that truth in a powerful way, by asking what ideology it is based on... Theory is subversive because it puts authority in question. - Bonnycastle, In Search of Authority, p. 34

  3. Instructions • Interpret each media image using the assigned critical lens. • On a piece of paper, write down your analysis • After you’ve written your interpretation, orally share and discuss your analysis with a partner (Think-Pair-Share) • Once we’ve viewed each media source, we will discuss and analyze each image/text as a class. REMEMBER: This is NOT subjective! Do not interpret each source using your own opinions/values!

  4. Feminist Lens PETA Advertisement with Olympic Swimmer, Amanda Beard

  5. Feminist Lens Tom Ford Cologne Advertisement for Men

  6. Feminist Lens Michael Kors Women’s Perfume

  7. Feminist Lens Secret Deodorant for Women “When you’re strong, you sparkle.”

  8. Feminist Lens Mount Rushmore

  9. Marxist Lens Watch Ad Saks Fifth Avenue Ad

  10. Marxist Lens Ralph Lauren Advertisement

  11. Marxist Lens Michael Kors Ad Extra Gum Ad Compare and Contrast

  12. Marxist Lens Dassault Falcon Jet Advertisement

  13. Marxist Lens John Antencio Jewelry Advertisement “The meek shall inherit the earth, but they’ll never own the room.”

  14. Now, that we’re familiar with interpreting media images using the feminist lens and Marxist lens, let’s analyze Shakespeare’s Macbeth in our assigned jigsaw groups!

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