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PUBLIC TRANSPORT. Moving People – Hearts & Minds. Heather Webster Executive Director Public Transport Division. Lack of Parking Puts Train Users on Road Linton Besser More than 40% of motorists who otherwise drive all the way to work would rather park at a station and commute.

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Presentation Transcript

Public transport


Moving People – Hearts & Minds

Heather Webster

Executive Director

Public Transport Division

Public transport

Lack of Parking Puts Train Users on Road

Linton Besser

More than 40% of motorists who otherwise drive all the way to work would rather park at a station and commute.

Travel times getting longer

Lauren Novak

PEAK hour could blow out over the next decade if nothing is done to stop the build-tip of traffic congestion on Adelaide roads.

The car is doomed, scientist warns

Clay Lucas

CAR travel should be cut by 80%, road construction halted and public transport boosted if Australia is to meet carbon emission targets, energy experts have warned.

Public transport

Is The Car Doomed?

Public transport

Adelaide Metro

  • 220,000 journeys each weekday

  • 65 million journeys a year

  • $ 270 million per year to operate

  • $ 70 million per year in fare revenue

  • $ 3 subsidy for each journey on average

Public transport



810 – Buses

94 – Rail Cars

15 – Trams

Public transport

Track - Infrastructure

  • Shared and Segregated

  • 120 km of Train Line

  • 12.5 km Tram Line

  • 12 km of O-Bahn Track

  • 1440 km of Bus Routes

  • Service Contractors Objectives

    • Maintain a viable business and earn reasonable profit

Public transport

Revenue Infrastructure

  • Ticketing

  • 1,800 Validating machines

  • 650 Outlets selling Metrotickets

  • GPS monitoring of services

  • $70 million ticket revenue

  • (2006 - 07financial year)

Public transport

Fuel Infrastructure

  • Diesel - 21 million litres per annum

  • CNG – 297,874 GJ’s per annum

  • Bio Diesel (B5 moving to B10) -

  • 1.5 million litres per annum

Public transport

Dedicated Public Transport Infrastructure

Capital value - $1.5 billion

Public transport

Increasing Public Transport Use

How to get people from cars to public transport?

Comfortable, Fast, Safe, Reliable, Well Priced

Frequent Services

Over 45% of adults have difficulty understanding timetables

Public transport

Who benefits from the use of public transport

The individual

The environment

Other road users

The city

Public transport

Strategies Driving Patronage Growth

Bus Network: 80% of trips

Train and Tram: 20% of trips

Adelaide Milestones

  • O-Bahn

  • CTC

3. Marketing


Public transport

Results of Contracting

In first 10 years:

  • $193 million

  • $ 52 million

  • 14% more service

    • 15% more patronage

Cost savings

Extra Revenue


Public transport

Information Infrastructure

  • 5,993 stops with Information

  • 33 Smart Stops – showing real time information

  • 37 fully illuminated Interchange display units

  • Website - 17 million hits

Public transport

Information Infrastructure

  • 5,600 Nomad onBoard subscribers

  • 187,000 sms and e mail messages sent per annum

  • 400 Info outlets distributing 4.3 million timetables per annum

  • 800,000 visitors to the Adelaide Metro InfoCentre per annum

  • 540,000 calls to the Adelaide Metro InfoLine per annum

Public transport

Strategies for Growth – Short to Medium Term

Increases to:

Bus Priority




Rail track quality

New ticketing system

Public transport

Strategies for Longer Term Growth

  • Extend bus routes

  • Extend train and tram lines

  • Electrify and standardise train lines

Public transport

Support for Public Transport

Strategic Plan Target

(10% weekday car kms – currently 7%)

Increasing patronage

Climate Change

Congestion and costs

Public opinion

Public transport

Motivations To Change Travel Behaviour

  • Frequency

  • Low fares

  • Weekend Services

  • Reliability

  • Faster

Public transport

Potential Users

70% travel in the peak

Latent demand:

Between 30% and 50%

Public transport

The Competitive Challenge

A clean, uncluttered modern city has attractive public transport for easy travel

Public transport

Bus– the Quick Fix

Short lead time


Reach and Accessibility



Public transport

Choose the mode to fit the task not bend the task to fit the mode

Whichmode fits your task?


Standard Rail





Public transport

Change is unavoidable but outcomes can be chosen

Changes to Fuel Price, Energy Source, Vehicle Type, Travel Habits

Will change the dynamics of a city

Public transport


Good public transport is essential for a civilised city

  • It depends on

  • City Design

  • Fuel Prices to accelerate change

  • Acknowledgement of the broader benefits

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