1 / 17

Slide 1

Mass Communication. Living in a Media World. Ralph Hanson West Virginia University – Morgantown. Slide 1. Chapter 4. Magazines: The Power of Words and Images. Profile: Annie Leibovitz The Development of a National Culture The Magazine Business Magazines and Modern Society.

sezja
Download Presentation

Slide 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mass Communication Living in a Media World Ralph Hanson West Virginia University – Morgantown Slide 1

  2. Chapter 4 Magazines: The Power of Words and Images Profile: Annie Leibovitz The Development of a National Culture The Magazine Business Magazines and Modern Society ChapterOutline

  3. Profile: Annie Leibovitz • Noted for photography on cover of Rolling Stone, Vanity Fair, and othermagazines • John Lennon • Pregnant Demi Moore: “an enormously positive pushing of the envelope” • “Milk mustache” ads • American Express ads • Collection of women’s portraits

  4. The Development of a National Culture • Magazine – a periodical published at regular intervals that contains articles of lasting interest • Targeted at a specific audience • Derives income from • advertising • subscriptions • newsstand sales • Daniel Defoe – The Review in 1704

  5. The Development of a National Culture • Colonial magazines • American Magazine – Andrew Bradford • The General Magazine – Benjamin Franklin • Saturday Evening Post (1821) • First truly national medium • Circulation of 3 million in 1937 • “it not only reflects, it creates us” – Leon Chipple

  6. The Development of a National Culture • The birth of photojournalism • Invention of halftone in 1880s -- photographs broken down into field of dots • Matthew Brady (1845) credited as inventor of photojournalism • Portraits of noted Americans • Photographic coverage of the Civil War • Idea that photographs are published documents preserving history

  7. The Magazine Business • Post-Civil War growth • Emergence of literate middle class • Growing number of national advertisers • Postal Act of 1879 • Consumer magazines • Popular Science, Good Housekeeping, Vogue • National Geographic, Outdoor Life • Trade magazines • Subscription or controlled circulation • Example: InfoWorld

  8. The Magazine Business • Literary and commentary • Focus on serious essays and short fiction • Harper’s founded in 1850 • Atlantic Monthly (1857)thriving in 21st Century • The Nation (1865) and New Republic (1914) • Crisis (1910) by W. E. B. Du Bois – official voice of NAACP • Muckraking McClure’s was most famous of investigative journals in early 20th Century

  9. The Magazine Business • News magazines • Henry Luce born in China, educated at Yale • Starts Time in 1923 • Adds Fortune with Margaret Bourke-White • Life began in 1936 • Sports Illustrated in 1954

  10. The Magazine Business • Women’s magazines • Godey’s Lady’s Book started in 1830 • The Seven Sisters – service magazines • Good Housekeeping, McCall’s, Redbook, • Ladies Home Journal, Woman’s Day, • Better Homes and Gardens, Family Circle • FBL magazines • Vogue (1892), Harper’s Bazaar • Cosmopolitan

  11. The Magazine Business • Men’s magazines • Esquire (1933) • Fine literature by Hemingway, Fitzgerald • Airbrush pinup art • Playboy (1953) • Photographs of nude women • Lifestyle: the sexually free good life • Maxim (1997) • Meeting the needs of “the inner guy” • “Quick tidbits” rather than fine literature

  12. The Magazine Business • Magazines in the 20th Century • Narrower targets • Larger number of choices • Growing importance of presentation • Shorter articles • Aging readers

  13. Magazines and Modern Society • Magazines and body image • Norm for fashion magazines is a climate that rewards an unattainable thin body shape • Mode magazine folded trying to feature average-sized women • YM magazine adopted policy in 2002 to stop diet articles and start using larger models

  14. Magazines and Modern Society • Who’s in control? Advertising vs. Editorial • Advertorials are advertisements in magazines that are designed to look like editorial content

  15. Magazines and Modern Society • Censorship and teen magazines • Seventeen, Teen, and YM magazines pulled from some NY middle schools in 1998 • Claim was that the health and sex content were inappropriate for children ages 10-14

  16. Magazines and Modern Society • The importance of magazine covers • Determine newsstand sales • Dick Stolley (People magazine) • Young is better than old • Pretty is better than ugly • Rich is better than poor • Music is better than movies • Movies are better than television • Nothing is better than a dead celebrity

  17. Magazines and Modern Society • The importance of magazine covers • Race is a factor in cover photos • 2002 – less than 20% of magazine covers featured people of cover • Halle Berry on cover of Cosmo in Dec 2002 • Covers also have coverlines, teaser headlines used to shock, intrigue, or titillate potential buyers

More Related