Top 12 search engine optimization seo techniques
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Top 12 Search Engine Optimization (SEO) Techniques - PowerPoint PPT Presentation

Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).

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Top 12 Search Engine Optimization (SEO) Techniques

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Top 12 Search Engine Optimization (SEO) Techniques 

Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).



Optimize the images, always create alt tags and write description in the alt tag.


Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. 

Use hyphens (-) between words to improve readability.



Do not use underscores (_) in URLs, use hyphens (-) instead.


Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.

Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.



Use internal linking when possible and appropriate.

Keep the content up to date. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.


Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)



Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.


Research the target audience and aim the site content appropriately.

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