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Target adopters - PowerPoint PPT Presentation

Social Marketing

Social Marketing. Management of Livestock Sector Prof. M N Tripathi, XIM Bhubaneswar. The basic goal of marketing is to influence behaviour. Whether it be a Product Adopting a new practice Getting your cattle immunized. Marketing allows us to bring in socially desirable behaviours.

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447 views • 18 slides

Definition of Social Marketing

Definition of Social Marketing. Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. A 7 Step Social Marketing Approach. Knowledge Desire Skills

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1.47k views • 6 slides

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Target adopters - PowerPoint PPT Presentation

Social Marketing

Definition of Social Marketing