Definition of social marketing
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Definition of Social Marketing. Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. A 7 Step Social Marketing Approach. Knowledge Desire Skills

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Definition of social marketing

Definition of Social Marketing

Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.

Session 26


A 7 step social marketing approach
A 7 Step Social Marketing Approach

  • Knowledge

  • Desire

  • Skills

  • Optimism

  • Facilitation

  • Stimulation

  • Reinforcement

Session 26


Goal of social marketing campaign

Goal of Social Marketing Campaign

Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.

Session 26


Planning a social marketing campaign
Planning a Social Marketing Campaign

  • Determine the specific information you need

  • Look for previously collected, or secondary, information that will meet your needs

  • Collect any additional, or primary, information you need

    • Observation

    • Mail, telephone or in-person surveys

    • Focus groups

  • Present your plan to others for evaluation

Session 26


Potential media components for a social marketing campaign
Potential Media Components for a Social Marketing Campaign

  • Television

  • Radio

  • Newspapers (Daily and weekly)

  • News Magazines

  • Popular magazines

  • Internet

  • Direct marketing (mail and phone)

  • Public appearances

  • Public rallies

  • Films

Session 26


Media production and dissemination materials
Media Production and Dissemination Materials

  • Television ads

  • Radio ads

  • Print ads

  • Press releases and statements

  • Website

  • Direct marketing materials

Session 26


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