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Definition of Social Marketing

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Definition of Social Marketing. Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. A 7 Step Social Marketing Approach. Knowledge Desire Skills

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definition of social marketing

Definition of Social Marketing

Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters.

Session 26

a 7 step social marketing approach
A 7 Step Social Marketing Approach
  • Knowledge
  • Desire
  • Skills
  • Optimism
  • Facilitation
  • Stimulation
  • Reinforcement

Session 26

goal of social marketing campaign

Goal of Social Marketing Campaign

Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior.

Session 26

planning a social marketing campaign
Planning a Social Marketing Campaign
  • Determine the specific information you need
  • Look for previously collected, or secondary, information that will meet your needs
  • Collect any additional, or primary, information you need
    • Observation
    • Mail, telephone or in-person surveys
    • Focus groups
  • Present your plan to others for evaluation

Session 26

potential media components for a social marketing campaign
Potential Media Components for a Social Marketing Campaign
  • Television
  • Radio
  • Newspapers (Daily and weekly)
  • News Magazines
  • Popular magazines
  • Internet
  • Direct marketing (mail and phone)
  • Public appearances
  • Public rallies
  • Films

Session 26

media production and dissemination materials
Media Production and Dissemination Materials
  • Television ads
  • Radio ads
  • Print ads
  • Press releases and statements
  • Website
  • Direct marketing materials

Session 26

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