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Service economy 3 - PowerPoint PPT Presentation

Chapter 1: New Perspectives on Marketing in the Service Economy

Chapter 1: New Perspectives on Marketing in the Service Economy. Overview of Chapter 1. Why study services? Powerful forces that are transforming service Markets What are services? Four broad categories of services Challenges posed by services

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Service economy 3 - PowerPoint PPT Presentation

Chapter 1: New Perspectives on Marketing in the Service Economy