'Pricing market' presentation slideshows

Chapter 10 Pricing: Understanding and Capturing Customer Value

Chapter 10 Pricing: Understanding and Capturing Customer Value. Topics to Cover. Other Internal and External Considerations Affecting Price Decisions. Considerations in Setting Price. Factors to Consider When Setting Prices.

1.48k views • 29 slides

Planning and Decision Aids

Planning and Decision Aids. Chapter 9. Learning Objectives. Explain knowledge management and how it creates value for organizations. Describe the basic features of the Delphi technique, simulation, and scenario forecasting aids.

332 views • 23 slides

401 views • 22 slides

Sales Promotion, Events, and Sponsorships

Sales Promotion, Events, and Sponsorships. Part 5: Integration and Evaluation Chapter 16. Chapter Outline. Chapter Key Points The Practice of Sales Promotion Consumer Promotions Trade Promotions Promotions that Cross the Line Promotion Strategy. Key Points.

341 views • 21 slides