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Figure 1: Chart for Choosing Among Statistical Tests

Figure 1: Chart for Choosing Among Statistical Tests Churchill, Gilbert A. and Iacobucci, Dawn (2005) Marketing Research, Methodological Foundations (ninth edition), Thomson South-Western. #Dep Vars?. Level Meas Dep Var?. Level Meas Predictor(s)? N/O: t-test or z-test, ANOVA

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Ordinal dep var - PowerPoint PPT Presentation

Figure 1: Chart for Choosing Among Statistical Tests