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Holly manciero - PowerPoint PPT Presentation

Background POP displays are critical because 68% of all buying decisions are made with no prior planning (Stahlberg

T he Key to Capturing Attention: Eye Tracking Analysis of Display Advertising, Public Relations & Retailing Holly Manciero, Patricia Huddleston 1 , Bridget Behe 2 , Stella Minahan 3 , Lynne Sage 4. Research Questions

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Holly manciero - PowerPoint PPT Presentation

Background POP displays are critical because 68% of all buying decisions are made with no prior planning (Stahlberg