'High involvement' presentation slideshows

Read to Achieve

Read to Achieve. Webinar 2 November 19, 2013 Judith Halasek RTA Coordinator j udith.halasek@education.ky.gov. CCLD Report Reading Fluency Leveling Books. Agenda.

631 views • 40 slides

Marketing Management

1.46k views • 31 slides

Persuasion

489 views • 31 slides

Theories and Models of Persuasion

1.41k views • 29 slides

Attitude Formation and Change

Attitude Formation and Change. What is an attitude?. A learned predisposition to respond to an object or a class of objects in a consistently favorable or unfavorable way. Attitudes are relatively enduring. Attitudes are situation-related. Functions of Attitudes. Utilitarian function

1.87k views • 28 slides

Chapter 5 Motivation and Emotion: Driving Consumer Behavior

2.88k views • 25 slides

Chapter 3: Online Advertising VS. Offline Advertising

Chapter 3: Online Advertising VS. Offline Advertising. Payam Hanafizadeh and Mehdi Behboudi http ://www.igi-global.com/book/online-advertising-promotion/60769. IMPLICIT MEANING.

645 views • 25 slides

Involvement and consumer selectivity within and outside the consideration set

Involvement and consumer selectivity within and outside the consideration set. Kleopatra Konstandoulaki, Ph.D. Candidate, Athens University of Economics & Business Flora Kokkinaki, Assistant Professor, Athens University of Economics & Business. Theoretical Background. Awareness set:

490 views • 24 slides

Chapter 3 buyer behaviour

p art two: making sense of markets. Chapter 3 buyer behaviour. an opening challenge.

411 views • 23 slides

Women entrepreneurs in Australia: The state of play in 2012

Women entrepreneurs in Australia: The state of play in 2012. Mary Barrett University of Wollongong mbarrett@uow.edu.au. Three basic questions. Where does Australia rank in female entrepreneurship compared with other developed economies? What are the differences and

332 views • 22 slides

The Truth Campaign

The Truth Campaign. Craig Anderson Scott Bittinger Shefali Desai Allison Hearty Kate Seguin. Background. The largest public-health crusade in U.S. history is being financed with $1.5 billion from the 1998 legal settlement between tobacco companies and all 50 states.

475 views • 21 slides

Music as a Memory Aid?

Music as a Memory Aid?. Jingles and theme music in ads are extremely memorable Old songs in ads encourage ties to prior experiences Creates more favorable attitude toward the ad, increases feelings of attachment, decreases skeptical reactions, but sometimes distracts from message comprehension.

670 views • 20 slides

McKinsey quarterly: A New way to measure word-of-mouth marketing

McKinsey quarterly: A New way to measure word-of-mouth marketing. Guru Marie Palak Shwetha. Agenda. Introduction 3 Types of Word of Mouth Measuring WOM Implications of WOM Harnessing WOM. A new way to think advertising. More and more products and innovations on the market.

325 views • 20 slides

Chapter 8

Chapter 8. Motivation, Emotion, Mood, and Involvement. Chapter Spotlights. How human needs motivate consumers to buy What specific motives play a role in marketplace behavior How marketers can elicit specific emotions to sell products and services How moods affect consumption patterns

515 views • 20 slides

Environmental improvement through product development Introduction

Environmental improvement through product development Introduction. About this material.

253 views • 15 slides

Productive Ageing Initiatives of the AMS with the European Social Fund

285 views • 13 slides

The Communications mix

The Communications mix. Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market share), market growth & market concentration Internal strategies. Tools / objectives. Advertising: long-term brand image nurturing

270 views • 10 slides

Treatment Optimization in Latin America and the Caribbean: How can the GF contribute?

Treatment Optimization in Latin America and the Caribbean: How can the GF contribute?. What we a ll h ave a chieved together with Global Fund resources in LAC. 1.5 US $ billion approved funding for 33 countries 1.07 US$ billion for HIV/AIDS programs.

184 views • 10 slides

The Communications mix

The Communications mix. Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market share), market growth & market concentration Internal strategies. Tools / objectives. Advertising: long-term brand image nurturing

208 views • 10 slides

Elaboration Likelihood Model

432 views • 7 slides