Help People Buy Their First Piece Of Art On Siesta Key
http://www.LloydDobsonArtist.com Help People Buy Their First Piece Of Art. Let's reflect back to those early years where you attended art school or was your major in college and had aspirations of completing your schooling and everything would fall into place with your art career. Remember this fantasy? All you had to do is create your work and customers would flock to your studio and buy your work.
Obviously now you know it is not that easy, however with an understanding of marketing it could become much easier. Realizing that art is an option and not a necessity requires some basic understanding on how to promote your art and obtain buyers. Art competes with tons of other commodities in the marketplace, first for attention and ultimately for dollars (just like every item for sale in every store simultaneously competes for your business).
Any business needs just two things: Traffic and conversions. Period! Your art is no different. You know you've got your work cut out for you if you expect to make a living as an artist, and that convincing multiple individuals to buy your art on a regular basis is not an easy job.
In my early career an art dealer once told me, "No art sells itself." And he's right, but that doesn't mean you hawk it like timeshares or used cars. Selling your art is not about tactical maneuvers or strategizing on markets, but rather about capitalizing on those moments when people are impressed enough, for whatever reasons, to stop, look, and maybe even ask you a few questions. You see, some of these people will be thinking about buying, so to increase the odds that they slip you cash or a credit card, you have to present and contextualize whatever art they're looking at in ways they can understand and appreciate, and transition them from lookers to owners.
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