'Favorable image' presentation slideshows

Promotion

E-Marketing Unit 8. Promotion. Instructor: Safaa S. Y. Dalloul. Elements of Lecture. Promotion The communication Process Promotional mix Developing Ad program Personal Selling Sales Promotion Public Relation Developing and Managing an Advertising Program Setting the Objectives

710 views • 52 slides

Promotion

Principles of Marketing Unit 8. Promotion. Instructor: Safaa S. Y. Dalloul. Elements of Lecture. Promotion The communication Process Promotional mix Developing Ad program Personal Selling Sales Promotion Public Relation Developing and Managing an Advertising Program

715 views • 50 slides

560 views • 45 slides

6 Thinking and Culture

6 Thinking and Culture. Shared Understanding Culture is based on shared understanding. It thus requires thinking (for understanding) and communication (for sharing). Since language is so powerful for thinking and communication it is a powerful cultural medium.

495 views • 42 slides

Recruitment & Selection

564 views • 36 slides

Recruitment & Selection

518 views • 36 slides

Marketing and the Marketing Mix

1.33k views • 30 slides

Promotional Concepts & Strategies

309 views • 21 slides

Consumer Learning

Consumer Learning. Consumer Learning. Learning is the process by which individuals acquire the purchase & consumption knowledge & experience that they apply to future related behavior.

1.44k views • 20 slides

PROMOTION

PROMOTION. Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image. Purposes of Promotion. Convince potential customers to buy Explain features/benefits of products Tell where products are sold

366 views • 10 slides

Chapter 19 - Advertising

Chapter 19 - Advertising. What effective advertisements have you seen recently? Why do you think the ads are effective? How do you think a business decides what to spend and where to advertise its goods and services?. Advertising and Its Purpose.

229 views • 10 slides

Advertising

Advertising. Advertising. Advertising is distinguished from other forms of promotion because: Time or space is paid for It uses non-personal, set format It identifies the sponsor of the message The most powerful words in advertising are now, new, and free. Types of Advertising.

468 views • 7 slides